Responsibilities:
Drive demand for Sazerac's brand portfolio by delivering guest propositions through tailored outlet programs and national initiatives, supported by innovative On-Premise tools and timely execution.
Strategic Planning & Execution
* Identify outlet segment-specific purchasing behavior to create targeted programs that drive guest traffic and increase revenue.
* Develop toolkits and segment-specific ideas to support Tier 3 and 4 accounts.
* Collaborate with Planning & Activation to integrate On-Premises tools into annual brand plans and calendars.
* Own the execution of On-Premises marketing programs for National Accounts (60%) and Independents (40%).
Guest & Consumer Insight
* Generate and apply guest insights and consumption occasions to inform On-Premises activation.
* Translate insights into scalable On-Premises activities for National Accounts and independent clusters.
* Serve as lead on Tier 1 and Tier 2 National On-Premises customer relationships, including strategy, program development, RFP involvement, presentations, and negotiations.
Cross-Functional Collaboration
* Work closely with brand marketing, field marketing, and sales to develop impactful shopper marketing programs.
* Partner with Shopper Marketing Activation for planning and resourcing programs.
* Co-develop marketing visibility standards for each outlet segment with internal stakeholders.
Communication & Tools
* Manage the On-Premises Marketing programming newsletter and communication for internal and customer distribution.
* Ensure internal and external teams understand roles, priorities, and progress updates via the PPT system.
Professional Development
* Use the Performance Development System (PDS) to evaluate performance, set goals, and drive continuous improvement.
* Leverage the Career Development System (CDS) to identify training needs, build development content, and support long-term growth within the company.
* Provide feedback on on-the-job learning opportunities to your manager.
Qualifications:
* Bachelor's Degree
* 5+ years relevant experience driving demand for brand portfolios, delivering tailored outlet programs and national account initiatives.
* Customer relationships management and innovative solutions to unlock programming and future growth drivers
* Exceptional customer high pressure negotiation skills
* Direct experience with national account landscape
* Strong planning and organizational skills
* Budgeting, planning and/or financial analysis experience
* Thorough understanding of the spirits industry
* Experience and comfort with Sales, Category Leadership, Brand Marketing and Creative teams
* Experience leading people through influence, where no direct reporting relationship exists
* Solid route-to-market and distributor understanding
* Detailed experience of how sales and marketing operate to develop and execute against guest-centric strategies
* Ability to link strategy to implementation
* Strong project and stakeholder management ability
Physical Requirements
* Ability to travel (up to 25%)
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