Overview:
This person will collaborate with and assist the Marketing Coordinator/Manager, Omni Corporate PR and Marketing teams regarding brand initiatives. Through event creation, unique meetings, social exposure and relationship management it will be paramount to the role of earning a reputation and "the place to be in Louisville". A passion for building long lasting relationships, all things digital, strong writing skills, a collaborative spirit, and attention to detail will drive success in this position.
Responsibilities:
* Drive local creative community awareness and build customer fan base who support and partner on events and programming
* A participant for marketing partnerships creating a unique environment for vendors to showcase products and promotions
* Assist with the creation of brand appropriate and channel-specific content that draws the attention of the experience seeker and lifestyle enthusiast which generates word of mouth and positive PR traction.
* Pro-active business development to drive incremental revenue into unique spaces including Pin + Proof, Water Company, Bob's Private Dining Room, Neighborhood Services, and Falls City Market
* Development and execution of promotions and packages that represent a unique lifestyle of luxury
* Create content such as blog post, tweets, Instagram etc. and post on all appropriate social channels with the goal of increasing social traffic to omnihotels.com
* Works with the sales team to drive revenue during need times through creative offerings and events
* Create and maintain content editorial calendar and work with appropriate third parties to pull through the execution
* Coordinate ad placement and complete information for print and digital publications
* Maintain effective relationships with local media representatives, photographers, and writers
* Assist with the development and implementation of Lobby Activations.
* Monitor and engage on various social media platforms, replying to comments, messages, inquiries, compliments and complaints in brand voice
* Act as liaison in ordering all marketing and sales related printing projects, such as brochure materials, posters, ads, direct mail, invitations, promotional items, etc.
* Collaborate with multi department contacts to gather and develop content
* Develop presentations, e-proposals, etc. as needed for the sales managers
* Maintain online sales collateral and update content as needed
* Provide advertising support for the purpose of generating incremental hotel revenues and local community visibility
* Proof and edit all collateral before processing to print
* Ensure hotel activity and associate accomplishments are relayed to the corporate offices and mentioned in companywide publications
* Assist with communication management and message counseling in a crisis situation and act as a liaison for corporate executive team.
* Ensure that listings in all directories and magazines are accurate and current.
* Maintain current information on websites for hotel with e-commerce.
* Evaluate advertising opportunities when appropriate.
* Coordinate hotel reservations in conjunction with trade agreements and maintain record of complimentary stays.
* Promptly respond to all media requests, provide accurate information, offer imagery and quotes when appropriate.
* Act as point of contact for photography shoots. Coordinate shot schedule, block space and notify necessary departments.
* Complete VIP welcome cards and amenity requests for all media and marketing related guests.
* Maintain organized, neat and properly coded filing systems for all marketing, sales, and PR related files. Files must be current and chronological.
* Generate purchase orders for all Sales and Marketing related items. DOSM approval required before order is placed.
* Enters group information (sites, resumes) in FDC and distributes to all relevant departments.
* Enters work orders in Synergy as directed by managers.
* Assists unassigned managers as needed.
* Enters work orders in Synergy as directed by managers.
* Takes detailed phone and web leads, qualifies on the phone and distributes to the manager assigned to that market(s).
* Assists unassigned managers as needed.
* Participates in schedule rotation for late coverage on days the office closes early.
* Create purchase orders in Birchstreet and submit for approval to necessary departments
Qualifications:
* Must be in a Marketing major.
* Required to be a junior approaching senior year.
* Ability to take direction and follow through on tasks and assignments.
* Strong networker with natural flare for event planning and programming.
* Connected to the local scene or strong knowledge of what is locally relevant.
* Excellent written and verbal communication, grammar and editing skills.
* Strong organizational skills and attention to detail.
* Proficient in Microsoft Office Suite.
* Basic image editing skills.
* Excellent working knowledge of all primary social channels including but not limited to Facebook, Twitter, Google+, Instagram, Tik Tok and Pinterest.
* Aptitude and eagerness to understand Content Marketing, Social Media and Mobile in a brand environment.
Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster and its supplement are available using the following links: EEOC is the Law Poster and the following link is the OFCCP's Pay Transparency Nondiscrimination policy statement
If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to applicationassistance@omnihotels.com.
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