National Marketing Communications Manager
US-TX-Dallas
Careers (External)
Req #: 17548
Type: Full Time
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Overview: Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. The American Heart Association has an excellent opportunity for a National Marketing Communications Manager based out of our National Center office located in Dallas, Texas. This position can be remote/home-based but must reside near a major airport. Reporting to the Director of Marketing Communications, Patient Solutions and Emerging Strategies, the National Marketing Communications Manager is a seasoned communications/PR strategist, preferably Accredited in Public Relations, with experience in the development and implementation of communications plans focused on B2B engagement and workforce development. This is a full-time, benefits-eligible, grant-funded opportunity, with current funding through December of 2030. The National Marketing Communications Manager, Heart Valve partners with program teams to develop and implement communications and PR strategies that support the organization's multi-disciplinary heart valve initiative. This role will drive integration across the organization while also leveraging national media contacts and other relationships to reach key stakeholders and audiences. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs. Responsibilities: * Develops and executes short-term and long-term strategic Marketing Communications plans in support of the enterprise's patient education and CVD solutions programs and initiatives. Deploys staff and volunteer resources and strategy/tactic development in support of communications counsel to internal constituents, identifies and implements agency/vendor strategies when budgeted and manages tactical execution of MarComm strategy through multiple communications channels, including expanding the digital and social footprint. * Builds portfolio of MarComm assets and relationships to promote patient and provider education about heart valve disease. Oversees the development of materials to maximize content, events, volunteers and information. Leverages comprehensive understanding of multicultural traditional and digital media and the emerging role of social media to strategize for effective, relevant implementation and coverage. * Serves as the point of contact for internal leadership and multiple sponsors/funders for programs and initiatives within the portfolio. Qualifications: * Three (3) years of corporate communications and marketing experience, or equivalent, including developing targeted campaigns and communication plans. Five (5) years is preferred. * Three (3) years of the following experience: * Extensive and a variety of Marketing Communications experience, including developing strategic plans * Experience with cultivating and engaging volunteers and strategic alliances Preferred Qualifications: * Prior experience in non-profit organization * Prior experience working with clinical/healthcare initiatives
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