National Grassroots Manager, Digital
US-DC-Washington
Careers (External)
Req #: 14923
Type: Full Time
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Overview: Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. The American Heart Association is seeking a National Grassroots Manager, Digital. The National Grassroots Manager, Digital manages online engagement of advocates in order to advance the American Heart Association's public policy priorities at the federal, state and community level. Provides management of the grassroots advocacy network's online presence including the website, action platform and social media accounts. Responsible for tracking and analyzing program metrics and recommending modifications based upon data. Collaborates closely with grassroots colleagues to provide support and make strategic recommendations based on established best practices. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued(tm) at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs. Responsibilities: * Regularly evaluates grassroots advocacy program metrics, including but not limited to: tracking performance of communications and analyzing network trends through web-based action and reporting systems. Produces analytics for grassroots email program, database, and website. Makes recommendations for program adjustments based on the data. * Responsible for creating and distributing detailed visual dashboards and spreadsheets of program data encompassing results on policy issues and actions taken by advocates. * Responsible for working with internal partners to ensure grassroots results are integrated into Association-wide quarterly reporting efforts. * Responsible for tracking ROI and engagement over time of advocates acquired from Lead Gen sources and other paid acquisition services. * Ensures effective online engagement of advocates in public policy campaigns. Develops key messaging, crafts and posts content for website, creates and distributes digital assets for social media, sets-up and launches advocate communications, and reports campaign results. Maintains and monitors the volunteer database. * Provides support for grassroots field team on the online advocacy platform hosted by Quorum. Identify and share best practices and establish documentation for unmet training needs. * Contributes to the grassroots advocacy e-newsletter. * Collaborates with partners both internal and external to promote grassroots program & campaigns. Provides turnkey content for partners to promote, execute and track results. External partners include partner organizations with a shared advocacy issue agenda. * Develops and executes virtual engagement strategy surrounding local, state and federal lobby day and awareness events intended to drive forward the American Heart Association/ASA public policy priorities. Coordinates and distributes volunteer communications with field team partners.. * Writes and launches action alerts to mobilize volunteers to send communications to lawmakers, regulators and industry leaders. Qualifications: * 3 years of experience with community organizing and mobilization, volunteer management, public policy, public health, government relations, political and/or issue campaigns * 3 years of experience with developing and implementing training * Strong analytical skills with a demonstrated aptitude to utilize trend analysis, research and other sources to turn data and information into actionable information * Ability to develop grassroots recruitment and activation campaigns * Excellent presentation and training skills * Ability to recruit, direct, coach, monitor, and supervise volunteers * Working knowledge of grassroots advocacy principles * Exceptional oral and written communications skills. * Demonstrated ability to simultaneously manage multiple, complex projects in varying stages of development under time constraints * Demonstrated ability to work with minimal supervision, self-starter. Preferred Qualifications * Experience with supporting integrated campaign strategies- media advocacy, grassroots mobilization, coalition-building and lobbying- to advance public policy goals * Basic experience with website content management * Database management experience * Volunteer management experience * Basic digital media content creation skills (images, video, etc.) * Use and management of web-based grassroots action sites for creating campaigns, sending alerts and managing volunteer and legislator information * Basic understanding and skills to support social media outreach * Knowledge of the legislative process at the federal, state and local level
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