Mgr, Digital Marketing Web
US-CA-Irvine
External Careers apply (Attract Portal)
Req #: 98785
Type: Full-time
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Overview: The primary role of the Web Marketing Manager is to manage national (B2B) & local (B2C) website properties through enterprise WCMS (web content management system), driving business results while supporting overall marketing strategies. The ideal candidate will have a strategic, analytical, and collaborative leadership mindset with the ability to manage multiple projects under the guidance of the Director of Digital Marketing. Responsibilities * Develop technical website strategy across all brands (national and local) and manage website implementation, establishing best practices for web technology enhancements, integrations and migrations * Translate business strategies from stakeholders into product strategies, feature roadmaps, and product specifications that deliver against our value propositions and company goals * Own A/B testing program including ongoing performance analysis * Efficiently manage the design > delivery handoff, development, QA and deployment for all CMS/website updates * Work with Digital/Brand marketing to support integrated marketing campaigns * Maintain existing corporate website(s), ensuring consistency of content, design and brand, and adherence to brand guidelines * Work closely with Creative and Brand Strategy teams ensure all creative support PDS brand guidelines * Manage, collect and report digital KPIs; present business updates, including web analytics/KPIs, budgets and forecasting * Deliver ongoing review of best-in-class digital approaches, present digital trend reports, benchmark historical and industry best in class results; Stay current on emerging digital technologies * Ensure accessibility & web compliance * Identify, clarify, and document issues or projects that affect the web channel or any web-supported functions - Verify and investigate defects or issues reported by the team, identify and propose potential solutions to root causes Qualifications * 6-8+ years relevant work experience in enterprise web marketing for a business with national locations * Bachelor's Degree from an accredited college in Marketing, Communications, or related field. In lieu of degree, 5+ years of experience is required or the equivalent combination of education and experience. * 6+ years of related work experience, of those years, 2+ minimum management or leadership experience * Experience implementing Adobe AEM or similar web content management system * Experience integrating Adobe Analytics or Google Analytics with AEM * Hands-on experience developing pages using AEM Templates and Components, will be a plus * Experience and understanding of web tools, processes, and metrics (i.e. GTM, Adobe Launch, Optimizely, CrazyEgg, etc.) Knowledge/Skills/Abilities * Excellent communication (interpersonal, oral and written) and leadership skills * Ability to multi-task effectively without compromising the quality of the work * Detail-oriented, process-focused, problem-solver, proactive, ambitious, and organized with the ability to prioritize * Self-motivated, reliable individual capable of working independently as well as part of a team * Ability to effectively and succinctly simplify complex data and communicate information to senior leadership * Strong time management and multi-tasking skills while working under tight time constraints * Excellent estimation abilities in scoping work in a highly complex environment * Ability to manage well in the midst of an evolving marketing department and fast-paced environment Benefits * Medical, dental, and vision insurance * Paid time off * Tuition Reimbursement * 401K * Paid time to volunteer in your local community Responsibilities: PDS Health is an Equal Opportunity Employer. We celebrate diversity and are united in our mission to create healthier and happier team members.
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