Media Planning Manager - GTM
US-CO-Englewood
Attract-careers1
Req #: 94481
Type: Fulltime-Regular
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Overview: Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication. Responsibilities: The DISH & Sling Go-To-Market team is accountable for the strategy, growth, and development of all marketing initiatives driving the DISH and SLING TV business annually. This team manages the campaigns and initiatives that tell our brand story, reach our target audiences, and drive our yearly sales goals. As the Media Planning Program Manager, you will own the development and execution of media plans that optimize reach, engagement, and ROI across all paid channels. This is an exciting, dynamic role to have during an exciting time at Echostar, as we look to evolve our offerings based on the changing dynamics in the category and our entry into Wireless. Key Responsibilities: * Define Media Objectives & KPIs: Partner with Media team to translate business and campaign goals into clear media objectives, success metrics, and attribution frameworks * Develop Holistic Media Strategy: Collect and organize channel mix recommendations-paid social, programmatic display, video, TV/OTT/CTV, search, audio, affiliate, etc-considering timing, flighting, geography, and format * Audience & Persona Development: Analyze first- and third-party data to build detailed audience segments and buyer personas; map audiences to channel activation strategies * Budget Allocation & Forecasting: Partner with Media team to allocate and manage media budgets (e.g., 40% paid social, 30% programmatic), forecast spend pacing, and reallocate funds to maximize incremental reach and performance * Calendar & Campaign Planning: Create integrated media calendars across launches, heavy-ups, and evergreen campaigns; ensure seamless handoffs between media launch, optimization, and wrap-up phases * Creative Collaboration: Work closely with creative development counterparts to develop channel-specific asset briefs (ad formats, specs, messaging hierarchies) and ensure on-time delivery * Cross-Functional Alignment: Align media plans with broader GTM messaging, lifecycle stage strategies, and product launch roadmaps in partnership with Brand, Digital, Insights, and Acquisition teams * Performance Monitoring & Optimization: Partner with Media channel owners and analytics team to track campaign performance in real time, conduct A/B tests, and adjust tactics-bids, placements, creative rotations-to hit efficiency and effectiveness targets * Post-Campaign Analysis & Reporting: Lead post-mortem analyses and QBRs -media mix modeling, incrementality testing, audience overlap studies-and synthesize learnings into actionable recommendations and quarterly scorecards Qualifications: This is a high-energy role for a well-rounded business professional who can hit the ground running and drive results immediately. This role is demanding given the dynamic market landscape and new marketing challenges, and will allow the right candidate the opportunity to make a big impact in a short time as they grow a critical channel for Echostar. Education and Experience: * Bachelor's Degree in Marketing or related field * 5+ years of hands-on experience in media strategy, planning, and buying across digital and traditional channels within an agency or in-house GTM team Skills and Qualifications: * Demonstrated success influencing multi-million dollar media budgets; skilled at forecasting, pacing, and rebalancing investments to meet performance goals * Thrive in a dynamic environment with shifting priorities; adept at multitasking, meeting tight deadlines, and managing simultaneous campaign launches * Ability to connect audience insights, channel dynamics, and business objectives into cohesive media plans that balance reach, frequency, and efficiency * Exceptional written and verbal communication; experienced in drafting media briefs, investment proposals, and post-campaign reports for leadership review * Strong interpersonal skills to partner with Media, Analytics, Finance, and external agencies; comfortable presenting plans and influencing senior stakeholders * Strong project management skills, with the ability to create clear workflows, maintain checklists (briefs, fact sheets, approvals), and ensure flawless execution Visa sponsorship not available for this role
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