Marketing Technology Manager
US-WI-De Pere
Careers
Req #: 48228
Type: Full-Time
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Overview: Job Title: Digital Channel Manager/Marketing Technology Manager FLSA Status: Salary Reports To: Digital & Ecommerce Director The Digital Channel Manager/Marketing Technology Manager role at Festival Foods is a unique blend of strategy and execution-an opportunity tasked with shaping the digital channel roadmap while also building the dashboards, generating reports, and managing tools that bring it to life. This position is instrumental in optimizing digital platforms, testing new capabilities, and providing real-time support to guests and the Marketing team. Success in this role requires both big-picture thinking and detailed execution. It's about guiding the work and doing the work-leveraging a strong expertise in digital tools and platforms alongside a collaborative mindset to enhance the guest experience across all digital channels. This role does not have direct reports, it leads through action-fostering a culture of continuous improvement, championing a test-and-learn approach, and helping the broader Marketing team adopt and evolve digital strategies. Responsibilities: ESSENTIAL DUTIES AND RESPONSIBILITIES * Serves as the subject matter expert (SME) for digital channels (email, mobile, web), staying current on industry best practices and identifying and implementing opportunities to improve how we communicate with guests in efficient, effective, and innovative ways * Oversees the health, deliverability, and ongoing optimization of our email program which includes, but is not limited to email templates, guest experience proofing, reporting, and email list hygiene * Manages our Mobile messaging platform-identifying and implementing best practices, ensuring strategic alignment with internal partners, and staying informed on the latest vendor platform capabilities to drive impact * Owns key Digital Marketing capabilities through vendor portals and admin dashboards, including online weekly ad distribution, digital coupons, and digital business listings * Uses Google Analytics to create and maintain dashboards that show how guests are accessing and engaging with our content; shares insights cross-functionally to help shape digital content strategy and guest experience improvements * Maintains and supports our customer service software tool, ensuring reliable functionality and consistent guest experience; including responding to guest questions and comments as needed * Maintain knowledge of our technical vendor service offerings and develop channel roadmap to enhance our guest communication * Uses data, competitive analysis and industry standards to develop channel norms, templates, and key performance indicators (KPIs); monthly dashboard of channel performance for digital coupons, email and mobile club * Collaborates on digital content strategy and execution, ensuring peers have the tools they need to optimize performance across platforms * Acts as the primary day-to-day contact for each channel vendor assuring the statement of work (SOW) is being met, managing budget based on contracts, and ensuring issues are being resolved within the service level agreement (SLA) * Works with a test-and-learn mindset - actively testing new ideas, analyzing performance, and applying insights to continually improve our digital presence * Stays current on Digital Marketing best practices, industry trends and standards and CAN-SPAM compliance * Working WordPress knowledge to assist building landing pages, updating content and keep our website ADA complient. QUALIFICATIONS * Google Analytic Certified * 5+ years managing digital channel strategy * Bachelors or Associates degree in Business, Communication, Marketing, or related field * Deep understanding of digital platforms and technology for consumer retail * Possess a high level of technical knowledge and technical writing skills; the ability to summarize digital enhancements and complex technical issue to associates at all levels * Effective collaboration skills with the ability to communicate in a kind, clear and direct manner * Ability to take ownership of a problem and see it through to completion * Demonstrated ability to work independently and is a self-starter; can identify opportunities and execute solutions with existing resources * Ability to work in a fast paced retail environment * Some travel may be required PHYSICAL DEMANDS AND WORK ENVIRONMENT The physical demands and work environment described below are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. * Sitting or standing at a computer 90% of the time * Bending, stretching, and occasional lifting of up to 50 lbs. is required * Professional presence and proper phone etiquette is required * Flexible schedule WORK SCHEDULE This is a salaried, full time position. Given the 24/7 nature of digital marketing and retail, this position may need to be available to address issues that may arise outside of normal business working hours which could include nights and weekends. Qualifications: ESSENTIAL DUTIES AND RESPONSIBILITIES * Serves as the subject matter expert (SME) for digital channels (email, mobile, web), staying current on industry best practices and identifying and implementing opportunities to improve how we communicate with guests in efficient, effective, and innovative ways * Oversees the health, deliverability, and ongoing optimization of our email program which includes, but is not limited to email templates, guest experience proofing, reporting, and email list hygiene * Manages our Mobile messaging platform-identifying and implementing best practices, ensuring strategic alignment with internal partners, and staying informed on the latest vendor platform capabilities to drive impact * Owns key Digital Marketing capabilities through vendor portals and admin dashboards, including online weekly ad distribution, digital coupons, and digital business listings * Uses Google Analytics to create and maintain dashboards that show how guests are accessing and engaging with our content; shares insights cross-functionally to help shape digital content strategy and guest experience improvements * Maintains and supports our customer service software tool, ensuring reliable functionality and consistent guest experience; including responding to guest questions and comments as needed * Maintain knowledge of our technical vendor service offerings and develop channel roadmap to enhance our guest communication * Uses data, competitive analysis and industry standards to develop channel norms, templates, and key performance indicators (KPIs); monthly dashboard of channel performance for digital coupons, email and mobile club * Collaborates on digital content strategy and execution, ensuring peers have the tools they need to optimize performance across platforms * Acts as the primary day-to-day contact for each channel vendor assuring the statement of work (SOW) is being met, managing budget based on contracts, and ensuring issues are being resolved within the service level agreement (SLA) * Works with a test-and-learn mindset - actively testing new ideas, analyzing performance, and applying insights to continually improve our digital presence * Stays current on Digital Marketing best practices, industry trends and standards and CAN-SPAM compliance * Working WordPress knowledge to assist building landing pages, updating content and keep our website ADA complient. QUALIFICATIONS * Google Analytic Certified * 5+ years managing digital channel strategy * Bachelors or Associates degree in Business, Communication, Marketing, or related field * Deep understanding of digital platforms and technology for consumer retail * Possess a high level of technical knowledge and technical writing skills; the ability to summarize digital enhancements
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