Marketing Strategist
US-NJ-Edison
Hackensack Meridian Health
Req #: 171226
Type: Full Time with Benefits
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Overview: Our team members are the heart of what makes us better. At Hackensack Meridian Health we help our patients live better, healthier lives - and we help one another to succeed. With a culture rooted in connection and collaboration, our employees are team members. Here, competitive benefits are just the beginning. It's also about how we support one another and how we show up for our community. Together, we keep getting better - advancing our mission to transform healthcare and serve as a leader of positive change. The Marketing Strategist is a highly analytical marketer focused on market development, responsible for writing and editing marketing communication materials, articles, and promotional pieces; supporting network departments, hospital, service line, and system-wide marketing efforts, including special events (in person and virtual), openings, and market research; implementing social networking and new media strategies in conjunction with the web team to generate leads and grow the business; and supporting the Hackensack Meridian Health (HMH) branding strategy and initiatives. Functions as part of cross-functional teams to support multiple strategic marketing priorities. This position will support the Oncology service line. It will offer a hybrid schedule and travel will be required througout our hospital locations. Responsibilities: A day in the life of a Marketing Strategist at Hackensack Meridian Health includes: * Design and implement marketing strategies aligned with business targets. * Set specific marketing goals. * Develop digital campaigns to increase web traffic. * Analyze sales and marketing metrics. * Forecast market trends. * Research the market to identify new opportunities. * Generate innovative ideas to promote our brand and our products. * Address advertising needs. * Ensure brand consistency through all marketing channels. * Use customer feedback to ensure client satisfaction. * Liaise with internal teams and ensure brand consistency. * Establish a strong, long-term web presence. * Excellent knowledge of marketing fundamentals. * Good leadership, team player, and interpersonal skills. * Ability to work with and manage external partners. * Develop strategic communications to align with marketing objectives. * Other duties and/or projects as assigned. * Adheres to HMH Organizational competencies and standards of behavior. Qualifications: Education, Knowledge, Skills and Abilities Required: * Bachelor's degree in a related field such as Marketing, Advertising, Communications, or Business; or equivalent (4) years of relevant experience. * Minimum of 3 - 5 years (or if no degree, a minimum of 7 - 9 years) of marketing experience. * Strong grammar skills are non-negotiable. * Proven ability to understand business issues. * Excellent communicator, well-spoken with excellent written and verbal communication skills. * Independent self-starter with a sense of urgency and a strong desire to consistently advance organization goals. * Strong multiple project management skills with an affinity for consistently producing high-quality work. * Customer-focused with a passion for customer service. * Experience evaluating and assessing internal/external client and market needs, and transforming them into actionable marketing plans/campaigns. * Establish a strong, long-term web presence. * Excellent knowledge of marketing fundamentals. * Good leadership, team player, and interpersonal skills. * Ability to work with and manage external partners. * Proficient computer skills that include but are not limited to Microsoft Office and/or Google Suite platforms. Education, Knowledge, Skills and Abilities Preferred: * Master's degree in a related field such as Marketing, Advertising, Communications, or Business. * Prior healthcare experience.
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