Marketing Specialist
US-WA-Seattle
YMCA of Greater Seattle
Req #: 17558
Type: Regular Full-Time
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Overview: Our Commitment to Equity The Y actively promotes a culture free from bias and injustice. We are dedicated to removing institutional and systemic barriers that result in oppression and racism. We will be accountable to marginalized communities for creating equitable and sustainable environments where social justice is woven into every facet of our programs, and by caring for our communities in a culturally versatile and respectful manner. Job Summary The Marketing Specialist is responsible for collaborating with other marketing and communications professionals to plan and execute marketing and communication projects that drive member acquisition, program enrollment, and brand awareness. Position Type/Expected Hours of Work This is a full-time position, and hours of work and days are Monday through Friday, 8:30 a.m. to 5:00 p.m. Occasional evening and weekend work may be required as job duties demand. Travel is primarily local during the business day, although some out-of-the-area and evening/overnight travel may be expected. What you'll get from working at The Y * Membership to the YMCA of Greater Seattle for you and your household * Medical, Dental, Vision, and Life insurance * Retirement with generous employer contributions * Free access to mental health resources * Rapidly accruing paid time off (PTO) * Full-time employees qualify for a 50% discount, and part-time employees qualify for a 25% discount, on eligible Childcare Services. * Some benefits only available to full-time staff Hiring Range: $27.00-$32.00/hourly Responsibilities: * Assist in the planning and execution of marketing and communication campaigns and projects, including email marketing, content marketing, social media, print materials, and paid advertising * Review and report on campaign efficacy by tracking and analyzing conversions, pageviews, engagement, and other key metrics of success * Collaborate with content creators to publish and maintain content on seattleymca.org. * Manage content and marketing asset distribution across multiple channels * Provide copywriting for marketing assets, including online content, email, social media posts, and program descriptions, including SEO keyword research * Understand YMCA brand and style guide standards, and adjust marketing assets as necessary to align * Collaborate with the marketing team to align social media efforts with overall marketing campaigns and objectives * Create, curate, and manage content for social media channels, including text, images, videos, and other multimedia formats * Engage with social media followers, respond to comments and messages, and foster a positive community around the brand. * Collaborate across service teams with regular check-ins and status updates to maintain schedule integrity throughout the lifecycle of a project * Support request tracking system * Other duties as assigned Work Environment This job operates in a professional office environment. This role routinely uses standard office equipment. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds. Travel Travel is primarily local, although some out-of-the-area and overnight travel may be expected. *Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Code of Conduct for Applicants Qualifications: * Associate's or Bachelor's degree in marketing, communications, management, or related field or equivalent experience. Other applicable education, training, and experience, which provide the knowledge, abilities, and skills necessary to perform effectively in the position will be considered. * Experience with issue/request tracking and project management systems such as Asana or FreshService. * Strong understanding of social media platforms and their respective audiences. * Familiarity with Google Analytics. * Project management experience. * Excellent written and verbal communication skills. * Ability to work independently and as part of a team. * Strong organizational skills and attention to detail. Preferred Qualifications * Knowledge of and previous experience with diverse populations (language, culture, race, physical ability, sexual orientation, etc.). * Ability to speak any language in addition to English may be helpful. * Experience with the YMCA or other non-profit organization * Other combinations of applicable education, training, and experience which provide the knowledge, abilities, and skills necessary to perform effectively in the position may be considered. You'll be a great fit for the Seattle Y if you: * Thrive on working in a collaborative environment. * Are very adaptable. * Have high ownership and strong work ethic. * Are a great problem solver who can think on your feet. * Truly enjoy being of service to people. * Like being part of a team that cares about one another as people and enjoy working together. * Want to know that the work you do contributes to building a better, stronger community for all. OUR MISSION Building a community where all people, especially the young, are encouraged to develop their fullest potential in spirit, mind, and body. OUR VALUES * Respect * Responsibility * Honesty * Caring * Passion for Excellence YGS is an equal opportunity employer and is committed to creating a diverse and equitable work environment. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by local, state, or federal law. We are a drug & alcohol-free workplace. We participate in the Federal E-Verify system. If you need assistance of any kind with the application process, reach out to recruiting@seattleymca.org.
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