Marketing Program Specialist, Expert, Japan

				Overview:

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

Responsibilities:

* Execute regional marketing programs including events, webinars, digital campaigns, and partner initiatives in alignment with DES and BU priorities.
* Manage end-to-end program operations, including timelines, vendors/agencies, logistics, asset readiness, localization, and execution standards.
* Own marketing operations execution for assigned programs, including lead tagging, routing, enrichment, follow-up readiness, and SLA compliance.
* Partner with Sales and SDR teams to support timely lead follow-up, SQL readiness, and pipeline progression.
* Track and report program performance across MQLs, conversion quality, and pipeline contribution; support dashboards and reporting cadence.
* Support regional planning by translating GTM priorities and global campaigns into executable local programs. 
* Ensure compliance with global marketing processes, data governance standards, and reporting requirements. 

Qualifications:

* Experience in field marketing, marketing programs, or marketing operations
* Strong execution and project management skills with the ability to manage multiple programs simultaneously
* Working knowledge of lead management processes and funnel metrics
* Strong cross-functional communication and stakeholder coordination skills
* Detail-oriented, process-driven, and execution-focused mindset
* Language: English (Fluent), Japanese 
* Experience with Salesforce and marketing automation platforms
* Exposure to regional GTM planning or global campaign adaptation
* B2B or enterprise marketing experience
* Experience working in a matrixed, global organization
* Japan market experience preferred 

Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***
			

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