Marketing Performance Analyst
US-TX-Houston
external
Req #: 35012
Type: Regular Full-Time
|
|
||||||||
|
|||||||||
Overview: Group 1 Automotive, a leader in automotive retail, is looking to add a Marketing Performance Analyst to our team. Group 1 is a Fortune 250 company that owns and operates automotive dealerships and collision centers in the United States and United Kingdom. We offer our associates a team environment, great benefits and ongoing training and support. If you are in alignment with our values of integrity, transparency, professionalism, teamwork and respect - now might be the time for you to accelerate your career as part of the best company in automotive retail. Apply today or refer a qualified friend. In addition to competitive pay, we offer our associates the following benefits: * Opportunity to grow into a bigger position * Health, Dental, Vision, Life, and Disability insurance * 401(k) plan with company match * Paid Time-Off * Employee Stock Purchase Plan * Employee Vehicle Purchase Program * Professional work environment, with job training and advancement opportunities Job Summary: The Marketing Performance Analyst will play a key role in transforming marketing data into insights that guide strategy and execution. This role partners closely with marketing and business stakeholders to define requirements, build proof-of-concept dashboards, and deliver actionable reporting that drives decision-making. The analyst will monitor performance across digital, social, and lifecycle programs, ensuring results are measured accurately and presented in a way that connects data to business goals. This position requires SQL skills for analysis, experience with BI tools to build dashboards, and the ability to present findings in a way that clearly connects data to marketing goals. Roles and Responsibilities: Marketing Program Reporting * Design marketing dashboards to evaluate key marketing programs and opportunities * Define dashboard requirements based on feedback with key stakeholders * Define dashboard metrics and align metrics with dashboard objectives * Build proof-of-concept reports * Create queries to enable customer reports Digital & Social Analytics * Monitor digital engagement and path to purchase within the lifecycle program * Develop reports for organic social posts to monitor compliance * Support integration of compliance-related data with other systems * Develop email and mail deliverability reports to identify risks and improvements * Define customer attributes related to digital behavior for the customer data Data analysis * Define and manage ad hoc analysis projects * Write SQL queries to perform ad hoc analysis * Summarize results of analysis projects and key findings * Present analysis findings and recommendations to internal stakeholders * Support the development of predictive models Project/quality management * Develop and manage the roadmap for marketing dashboards and reports * Define project plans to build reports and manage project success * Collaborate with engineering to build reports * Monitor data quality to ensure accuracy of reports Qualifications * Bachelor's degree in marketing, analytics, or related field * 2-3 years of experience building reports and supporting queries * Proficient in SQL and building complex queries * Experience with visualization applications (Qlik, PowerBI, Tableau) * Understanding of marketing performance metrics * Experience with Google Analytics * Experience working with large data files * Experience with relational databases * Experience building and presenting analysis findings * Strong communications skills * Problem-solver * Accepts responsibility for quality of work and continuous improvement * Ability to interact with both technical and non-technical personnel * Willingness to learn and test new tools and approaches to accelerate data analysis *All applicants must pass pre-employment testing to include: background checks, and drug testing in order to qualify for employment* Group 1 Automotive is an Equal Employment Opportunity employer and participates in E-Verify
Share this job:
