Marketing Operations Specialist (Hyrbid, Reston, VA)
US-VA-Reston
United States
Req #: 6035
Type: Full-Time
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Overview: Ellucian is a global market leader in education technology. We power innovation for higher education, partnering with more than 2,900 customers across 50 countries and serving over 20 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, from student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners, and user community of more than 45,000 provide best practices leading to greater institutional success and achieving better student outcomes. Values Rooted in Purpose We embrace the power to lead, the courage to innovate, and the determination to grow. At our core, we believe in humanizing our approach, recognizing that our people are our greatest strength. With a shared vision of transformation, we endeavor to shape a brighter future for higher education. Responsibilities: Reporting to the Senior Manager, Marketing Automation, the Marketing Automation Specialist owns the day-to-day, hands-on execution of marketing automation programs in support of company and marketing and sales objectives. This person in this role will be responsible for design, quality assurance (QA), execution, maintenance and reporting for automated marketing programs and email distribution. In this role, you will ensure Ellucian is leveraging automation best practices as you maintain the email calendar, implement complex nurture campaigns, manage email lists, and participate in developing and building out processes related to lead flow and buyers' journey, ensuring these are embedded into our systems in ways that help us deliver high quality leads to our sales team. The Marketing Automation Specialist will work closely with this team and other key marketing teams (Global Campaigns, Field Marketing, Brand, Marketing Strategy & Operations, and Solutions Marketing) to execute sophisticated reputation and demand campaigns, customer marketing, event marketing, and localized campaigns to support regional success. The successful candidate will bring a passion for marketing technology coupled with agility and a growth mindset and will have some experience supporting demand creation, preferably within a B2B SaaS business. The Marketing Automation Manager will also exhibit a blend of outcome and data driven orientation, strong project management skills, and the ability to build productive working relationships cross-functionally in a dynamic, fast-paced environment. Where you will make an impact * Create emails, forms, and landing pages within the MAP, using approved templates * Standardize, cleanse and upload contact lists into the MAP and maintain target segmentations and targeted lists within MAP and CRM; inform data architecture requirements for segmentation. * Manage and build email lists and campaigns within the MAP, segmented based on demographics, behaviors, engagements, personas, etc. * Schedule and manage all email sends, ensuring CAN Spam, CAST and GDPR rules are met. * Work to minimize list decay and unsubscribes while increasing email productivity. * Develop insights to optimize emails based on audience, time of day/day of week send, subject lines, list management and design, in order to increase opens, clicks, form completes, opt-ins, funnel performance and traffic. * Confirm email performance metrics and work with analytics/BI on measurement. * Review copy and suggest strategic and tactical improvements to ensure best-in-class email and nurture programs. * Develop and document MAP processes, programs and procedures to increase effectiveness and on-time delivery, reduce SLA time, increase quality, and maintain or increase stakeholder satisfaction. * Monitor and report on effectiveness metrics related to tactics and programs managed by the MAP and related applications. * Develop testing/optimization strategy to increase engagement. * Support global translation and best practice etiquette on communications and work closely with field marketing team on any localization needs. * Ensure proper layout, deliverability and trackability of email communications and responses via web forms. * Manage an email calendar with the ability to prioritize content needs based on business objectives and alignment into marketing priorities. * Train other marketing resources (as needed) on how to run reports and accomplish basic tasks within the MAP. * Assist in administering the project management application, Monday.com, which includes all marketing tasks that flow through Marketing What you will bring * 2-3 years of Digital Marketing experience, with proven success driving results that translate to bottom-line impact. * Experience in B2B Marketing environments, with understanding of demand generation principles (sales pipeline and lead management, nurturing, analytics, optimizing conversion through funnel). * Knowledge of marketing automation platforms and some experience ensuring integrations and syncing of these systems with other technologies. * Experience with Adobe Experience (Marketo) marketing automation suite, and added integrations such as event, direct mail, webinar, predictive/intent and other applications that support the marketing technology stack. * Experience with lead generation and nurturing, Salesforce (CRM), email marketing, and website analytics systems. * Experience using project management applications such as Monday.com and completing tasks on time. * Strong verbal and written communication. * Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors. * Experience in HTML, CSS and other web and email-based coding and design. * Experience in email design testing for multiple email programs and platforms. * Ability to build relationships that enable your ability to be effective in this role and contribute to a positive team dynamic. * Professionalism and diplomacy is balanced with a fun attitude and sense of humor. Qualifications: * Comprehensive health coverage: medical, dental, and vision * Flexible time off * Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests * 401k w/ match & BrightPlan - to help you save for the future * Parental Leave * 5 charitable days to support the community that supports us * Telemedicine * Wellness * Headspace Care (mental health) * Wellbeats (virtual fitness classes) * RethinkCare & Wellthy- caregiver support * Diversity and inclusion programs which provide access to internal employee resource groups * Employee referral bonuses to encourage the addition of great new people to the team * We Foster a learning culture with: * Education Assistance Program * Professional development opportunities #LI-AC1 #LI-HYBRID
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