Marketing Operations Analyst
US-PA-Wyomissing
Careers (PNG Apply)
Req #: 132761
Type: Regular Full-Time
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Overview: We're always looking for talent that believes in having fun. At PENN Entertainment, you'll get to be a part of an exciting industry, where the days and nights are fast paced. You'll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You'll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. Come, join us. It'll be fun. Responsibilities: * Performs comprehensive analysis of CRM campaign and market research data. Makes recommendations based upon analysis findings. * Utilizes business intelligence reporting tool and SQL to construct marketing performance analytics as required. * Prepares analysis for measuring marketing performance across the property including but limited to areas of CRM Marketing, customer loyalty program, promotions, amenity offers, internet/social media engagement. * Maintains CRM dashboards. Troubleshoots as needed and escalates issues to Manager. * Performs data mining for campaigns and audits according to established guidelines. * Queries databases for counts and lists of records based on specified criteria. Escalates issues to Manager. * Prepares ad-hoc reporting. * Assists with identifying performance opportunities across marketing initiatives. * Assists in structuring of presentations for budget meetings and operational reviews. * Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. * Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management. Qualifications: * Bachelor's degree (B.A. /B.S.) in Marketing or Finance from a four-year college or university; or one year of related marketing analysis experience; or equivalent combination of education and experience. * Must have advanced knowledge of Microsoft applications (Word, Excel, Access, and PowerPoint). Experience with SQL, Tableau, Cognos, or other querying tools highly preferred. * Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. * Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner. * Ability to adapt to changes in prioritization or schedules of items in the work queue as necessary when communicated/directed. * Must have strong organizational skills and be detail oriented. * Must have technical proficiency and knowledge in MS Office (Word, Excel, Outlook, and Internet Explorer). * Must have advanced experience with databases. * Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner. * Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. * Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs. * Must have excellent communication skills, both verbal and written. * Must be able to meet deadlines, including projects that require a quick time frame. SUPERVISORY RESPONSIBILITIES This job has no supervisory responsibilities. LANGUAGE SKILLS Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in in English may also be required. REASONING ABILITY Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. CERTIFICATES, LICENSES, REGISTRATIONS Employee must be able to qualify for licenses and permits required by federal, state and local regulations. Must successfully complete C.A.R.E or TIPS training.
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