Marketing Measurement & Analytics Director
US-MO-St. Louis
Enterprise US
Req #: 515918
Type: Regular Full-Time
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Overview: As we continue to build our team in support of our vision to be the world's best and most trusted mobility company, we are excited to announce the opening of a Marketing Measurement & Analytics Director! Are you passionate about leading a marketing measurement and analytics discipline to strategically develop and implement a best-in-class practice? We are seeking a dynamic and strategic Marketing Measurement & Analytics Director to join our team. In this role, you will lead the development and implementation of a comprehensive marketing measurement and analytics strategy that connect marketing outcomes to business impact. You will be a thought partner at the forefront of developing actionable metrics and insights for global marketing, digital commerce and experience. Enterprise Mobility offers an excellent package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential. This position is located at our Corporate Headquarters in Clayton, MO. Company Overview Enterprise Mobility is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers. Privately held by the Taylor family of St. Louis, Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.3 million vehicles and accounted for nearly $35 billion in revenue through a network of more than 10,000 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories. Equal Opportunity Employer/Disability/Veterans Responsibilities: * Pragmatic Strategic Leadership: Develop and implement a global marketing measurement and analytics strategy that aligns marketing outcomes with business impact * Team Development: Motivate and develop a high-performing team to think strategically and act tactically, ensuring clear communication of insights and story line * Stakeholder Alignment: Partner with and gain alignment from stakeholders on measurement methodologies, metrics and measurement ecosystem * Strategy & Team Leadership: Lead the marketing measurement and analytics team, providing insights, interpretation of data and recommendations to achieve business goals and optimize ROAS/KPIs * Measurement: Lead Marketing Mix Modeling, attribution and other initiatives globally for multiple lines of business to optimize resource allocation * Innovation: Develop new strategies and evolve test-and-learn experiments with emerging measurement approaches and tools * Insight Generation: Create and manage actionable metrics and insights to evaluate the effectiveness of marketing efforts across various channels * Collaboration: Work closely with global teams, including Marketing, Data & Analytics, corporate resources, and external agencies to drive effective evaluation and optimization of marketing efforts * Emerging Technologies: Assess and recommend emerging technologies and supplemental data to improve business outcomes * Exploration: Develop capabilities and skills to proactively explore trends and develop insights to help inform strategic recommendations * Regulations: Proactively assess and formulate a perspective on industry and regulatory changes impacting measurement Equal Opportunity Employer/Disability/Veterans Qualifications: Required: * Bachelor's Degree in Marketing, Statistics, Finance, Engineering, Economics, Computer Science or related quantitative field * 10+ years of experience in marketing, measurement, media, digital commerce or analytics supporting annual spend of $50M+, whether through advertiser, agency, or measurement vendor (e.g., Nielsen, comScore, etc) * 5+ years of experience in marketing measurement tools, such as DoubleClick, Google360, Adobe Analytics, LiveRamp and developing MMM and Multi-Touch Attribution * 5+ year leading both direct and matrixed teams * Experience leading a measurement practice that strategically aligns marketing performance with business outcomes * Experience with proactively guiding stakeholders through the development and execution of a marketing measurement strategy * Experience with structured and unstructured data including first and third party and how to transform into strategic insights * Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future Preferred: * Master's Degree in Marketing, Statistics, Finance Engineering, Economics, Computer Science or related quantitative field
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