Marketing Manager - Product
US-CO-Littleton
Attract-careers1
Req #: 96814
Type: Fulltime-Regular
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Overview: Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market. Responsibilities: Candidates must be willing to participate in at least one in-person on-site interview. As a Product Marketing Manager, you are the strategic engine driving the intersection of product development and consumer demand. You will own the end-to-end Go-To-Market (GTM) lifecycle for wireless products, including device launches, national rate plans, and Value-Added Services (VAS). By translating consumer data into high-impact 'hero messaging' and curating OEM-backed marketing plans (Apple, Samsung, Google, Moto), you will accelerate sales performance. This role requires creativity, analytical thinking, and a strong ability to collaborate across teams to drive adoption, retention, and growth. Key Responsibilities: * Develop and execute GTM strategies for new wireless products, plans, and services * Define positioning, messaging, and differentiation that communicate clear consumer and business value * Partner with product, channels, pricing, care, and brand marketing to align initiatives with customer needs * Drive cross-functional launch readiness across internal and external channels * Lead campaign integration, including messaging frameworks, creative briefs, and promotional strategies * Monitor product performance, market feedback, and industry trends to refine positioning and improve adoption * Manage lifecycle strategies that improve acquisition, retention, and upsell opportunities * Conduct market, competitive, and customer research to identify trends, usage behaviors, and opportunities * Translate insights into actionable strategies that influence pricing, product features, and marketing programs * Partner with analytics teams to measure campaign and product performance, adjusting tactics as needed * Develop compelling content such as solution briefs, presentations, FAQs, sales tools, and customer-facing assets * Support sales and channel teams with training, collateral, and messaging to drive product adoption * Collaborate with digital and demand gen teams on campaigns that generate leads and nurture the pipeline * Act as the bridge between product management, marketing, and sales teams * Ensure alignment on product roadmaps, GTM priorities, and customer experience initiatives * Contribute to building brand consistency and awareness across all customer touchpoints Qualifications: Education and Experience: * Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus) * 5+ years of product marketing or similar experience Skills and Qualifications: * Proven track record launching and managing consumer-facing products and services * Excellent storytelling, writing, and presentation skills * Strong project management and cross-functional leadership abilities * Analytical and data-driven, with the ability to turn insights into actionable strategies * Self-starter who thrives in a fast-paced, deadline-driven environment and can manage multiple priorities Visa sponsorship not available for this role
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