Marketing Manager
US-TX-Dallas
External Office
Req #: 30351
Type: Full Time
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Overview: At RPM, we're in the business of extraordinary. We believe people-first is the way to success which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via career training and education. Join us and start your extraordinary journey today. Responsibilities: * Works closely with Operations leadership on maintaining successful property marketing efforts that supports overall leasing efforts with both stabilized and lease up properties * Responsible for utilizing internal marketing team support, individual expertise, and preferred agency partner services to provide next-level strategic thought leadership and support to ensure the right marketing mix and approach is applied to individual property needs * Develops and executes strategic marketing plans for lease up communities; evaluating ongoing performance bi-weekly and providing performance data reporting that aligns with KPIs for the industry, RPM performance metrics, and market-specific targets * Participates in regularly scheduled calls with regional operations leadership to review Marketing performance for individual property or regional manager portfolios and adjust strategy, tactics, and marketing investment as needed * Provides training and best practices to onsite teams via internal learning platform and hosted monthly calls for the region on relevant topics * Oversees onsite team completion of monthly marketing audits; ensuring ILS, lead tracking, website, concessions, and paid ad copy is up-to-date * Participates in property takeover/onboarding process; ensuring all marketing-related tasks are prepared to launch on day of takeover, including website, paid digital, social media accounts, and ILS advertising * Supports efforts related to New Business, performing digital audits, preparing marketing strategy slides, and comfortable in a client-facing role to represent RPM and RPM Marketing Services * Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities * Creates 30- and 60-day marketing action plans for properties that are at risk of dipping below budgeted occupancy and/or not meeting renewal targets Qualifications: Physical Requirements: * May be required to sit or stand for extended periods of time * Must be able to read documents, computer screens and data * Must be able to hear and understand verbal communications in person and over the phone or computer * May occasionally be required to lift or carry items such as files or office supplies weighing up to 15 pounds * Must be able to operate a computer, keyboard, mouse and other office equipment Work Environment: * This is a hybrid role, requiring the associate to work in our Dallas office 3 days per week. * The office is an open setting which may include bright lights, constant noises and distractions.
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