Marketing Manager

				Overview:

We're always looking for talent that believes in having fun. At PENN Entertainment, you'll get to be a part of an exciting industry, where the days and nights are fast paced. You'll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You'll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits-such as day-one medical coverage, 401(k) matching, and annual performance bonus-may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.

Responsibilities:

*   Responsible for fostering a fun environment

  Responsible for being a gracious host to all guests and co-workers

  Responsible for promoting a positive influence in the community and participating in company-sponsored events

  Staff, schedule, evaluate, train, develop and monitor subordinate personnel.

  Recommend wage increases, promotions, demotions, discipline and other employment actions for subordinate personnel.

  Understand department objectives, standards, guidelines and budget to achieve effective supervision of department; adjust daily schedule according to business levels.

  Reviews media plan to ensure it is in line with the marketing plan guidelines.

  Prioritize in-house and outside agency-related projects through effective allocation of resources; oversee and monitor workflow, department and agency schedules, and communication with internal requesting departments to ensure fulfillment of media and production deadlines in a timely, quality and cost- effective manner.

  Manage loyalty program development and implementation, liaising with database marketing, player services and sister properties to achieve financial and custom customer service objectives.

  Develops job initiation requests for all property creative to ensure request meets department and program information standards before development.

  Recommend, plan, and monitor allocation of advertising media and production budgets in compliance with established marketing department guidelines, and to ensure the achievement of property plan objectives.

  Oversee day-to-day workflow and production of in-house electronic media and art ensuring compliance with branding standards; participate in planning and strategic marketing decisions with the VP of Marketing and outside agencies.

  Act as primary contact for outside agencies; oversee, enhance, and monitor communication; ensure maintenance of, and adherence to, budgetary guidelines and timely and accurate delivery of advertising materials.

  Manage entertainment program in multiple venues.

  Conduct ongoing meetings with department heads to recommend appropriate and cost-effective advertising programs consistent with the overall goals and priorities of the property strategic plan.

  Develop and maintain an internal monthly electronic marketing calendar outlining and identifying content and scheduling.

  Manage all jobs through the production cycle including monitoring of completion and deployment dates and reprioritize tasks as required.

  Assist with the production and execution of print, online and electronic marketing materials in a timely manner to effectively communicate the property messaging and branding.

  Perform other job related and compatible duties as assigned.

Qualifications:

*   Must have an outgoing, energetic and enthusiastic attitude and must enjoy hosting others

  Must be comfortable initiating conversations and creating a fun environment with our guests

  Bachelor's degree (B.A./B.S.) from an accredited four-year college or university.

  Five years in progressively more challenging roles in marketing, two of which must be within the casino industry.

  Two years' experience managing teams or business units.

  Familiarity with player tracking software required.

  Strong communication skills, both verbal and written.

  Proven managerial and critical thinking skills with ability to understand/analyze Budget and P&L Statements.

  Compliance with all regulatory, governmental, and safety requirements.

  Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment.

  Physically mobile with reasonable accommodations including ability to push, pull, carry and lift up to 25 lbs., and the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in vary work areas such as confined spaces
			

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Penn National Gaming, Inc.

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