Marketing Manager
US-LA-Baton Rouge
Careers (PNG Apply)
Req #: 132580
Type: Regular Full-Time
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Overview: We're always looking for talent that believes in having fun. At PENN Entertainment, you'll get to be a part of an exciting industry, where the days and nights are fast paced. You'll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You'll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits-such as day-one medical coverage, 401(k) matching, and annual performance bonus-may vary by position. Paid time off is earned according to the local policy and increases with the length of employment. Click HERE to discover how we empower team members to grow, thrive, and advance in their careers. Responsibilities: * Staff, schedule, evaluate, train, develop and monitor subordinate personnel. * Recommend wage increases, promotions, demotions, discipline and other employment actions for subordinate personnel. * Understand department objectives, standards, guidelines and budget to achieve effective supervision of department; adjust daily schedule according to business levels. * Reviews media plan to ensure it is in line with the marketing plan guidelines. * Prioritize in-house and outside agency-related projects through effective allocation of resources; oversee and monitor workflow, department and agency schedules, and communication with internal requesting departments to ensure fulfillment of media and production deadlines in a timely, quality and cost- effective manner. * Develops job initiation requests for all property creative to ensure request meets department and program information standards before development. * Recommend, plan, and monitor allocation of advertising media and production budgets in compliance with established marketing department guidelines, and to ensure the achievement of property plan objectives. * Supervise day-to-day workflow and production of in-house electronic media and art ensuring compliance with branding standards; participate in planning and strategic marketing decisions with the Director of Marketing and outside agencies. * Act as primary contact for outside agencies; oversee, enhance, and monitor communication; ensure maintenance of, and adherence to, budgetary guidelines and timely and accurate delivery of advertising materials. * Conduct ongoing meetings with department heads to recommend appropriate and cost-effective advertising programs consistent with the overall goals and priorities of the property strategic plan. * Develop and maintain an internal monthly electronic marketing calendar outlining and identifying content and scheduling. * Manage all electronic content jobs through the production cycle including monitoring of completion and posting dates and reprioritize tasks as required. * Assist with the production and execution of print, online and electronic marketing materials in a timely manner to effectively communicate the property messaging and branding. Qualifications: * Knowledge of strategic marketing, planning, and organizational and project tracking. * Effective negotiation and communication skills. * Knowledge of advertising planning, development and creative concepts - Strong working knowledge of Microsoft, Word, Excel, Outlook and PowerPoint. * Demonstrated record of previous marketing or advertising experience with a similar degree of comparable complexity - Prior supervisor experience preferred. These skills and abilities are typically acquired through the completion of a Bachelor's Degree in Marketing or related field and 3-5 years experience in marketing or advertising or an equivalent combination of training, education and experience which demonstrates the ability to perform the duties of the position.
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