Marketing Manager DACH
DE-NW-Köln
EMEA l German
Req #: 41914
Type: Regular Full-Time
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Overview: Join a team that is changing millions of lives. Transforming smiles, changing lives. At Align Technology, we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what's possible. Ready to join us? About this opportunity As Marketing Manager for the D-A-CH region, you'll be at the forefront of shaping and executing cutting-edge strategies that revolutionize practice development and consumer marketing. Your mission? To align local initiatives with the overarching EMEA vision, unlocking the full potential of the Invisalign System and iTero Intra-Oral Scanner. By driving growth and productivity for orthodontists and dentists, you'll play a pivotal role in empowering practices to thrive, innovate, and transform patient care like never before. In this role, you will * Support the development and implementation of EMEA Partnership & Practice Development strategy * Adapt EMEA strategy to the Market in D-A-CH (Germany, Austria, Switzerland) Identifying and championing local growth opportunities in addition to the regional plan * Work cross-functionally to develop programs and initiatives to support: * In practice patient conversion * Practice productivity and efficiency * Optimal patient experience with implementation of our digital tools and End-2-End workflow * Development/Adaptation of Practice marketing collateral & resources & tailored activities to support patient engagement and practice digitization * Understand European and local market trends, practice and patient needs, and requirements. * Work with Global, EMEA marketing agencies to create innovative assets for the practice * Work with local sales and marketing teams in EMEA to prepare teams, develop solutions and implement activities successfully * Tailored activities to support patient engagement and practice digitization * Budget Management * Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan; * Train and educate country stakeholders on required aspects of brand strategy and Practice Development tools including development of training collateral * Visit personally the dental practices to understand the impact and opportunities with customers and sales team * You will report into the Head of Marketing D-A-CH. You will be based in local office in cologne, with regular travel within the responsible market. In this role, you'll need * Bachelor degree or above, preferably in a marketing or business related field. * Ideally at least 3 years of proven work experience in Marketing at country level. * Industry background in the dental or medical device field, preferably with products that are sensitive to active consumer/patient demand. * Excellent communication and presentation skills * Native level German and excellent English language skills * Preferably sales or in-practice experience in dental or medical devices * Full-time position based in our Cologne office, up to 30% of travel required. Sound like a good fit? Great! Click the "Apply" link to let us know you are interested. Not the right fit? Don't worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network. About Align Align Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world's largest manufacturer of custom 3D-printed materials. By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work - these are just some of the things employees say make Align Technology a great place to work. We respect your privacy. Please review our Applicant Privacy Policies for additional information. Global Diversity Statement: At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time. Equal Opportunity Statement It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire. #LI-TS4 #LI-HYBRID Responsibilities: ABC Responsibilities Qualifications: ABC Quals
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