Marketing Manager - Away From Home
US-MA-Burlington
US External
Req #: 130529
Type: Full-Time
Overview: Marketing Manager - Away from Home Keurig Dr Pepper is seeking a highly motivated, results-driven, Marketing Manager with a proven track record of success to join our team. This person will play a role in supporting and growing our iconic Keurig brands in the out-of-home marketplace while driving adoption and expansion for the Keurig coffee solution. As a Marketing Manager for the Away from Home team, you will be responsible for leading and developing strategic marketing plans, activations and programing for the Hospitality, Convenience, and Distribution Channels. You will work with internal stakeholders and industry leaders to develop channel specific strategies, launch innovation and solve complex customer needs while significantly impacting company success within these key channels. What will you do: * Activation: Plan, brief, and execute best in class B2B & B2C marketing activations, campaigns, POP installations and planogramming for a vast portfolio of commercial equipment and beverage products with varied audiences. * Presentations: Build and deliver expert- level, compelling presentations that support the launch and adoption of commercial and branded products across Convenience, Hospitality, and Distribution channels. * Tradeshows & Events: Lead the planning and execution of major conferences and events, inclusive of agency management, booth design, marketing collateral, customer presentations, and product sampling. * Budgeting: Track and manage initiatives against a budget and timeline. * Insights & Analytics: Leverage customer, category and channel insights to grow Keurig branded share and achieve business objectives. Demonstrate a challenger mindset through program/campaign analytics always striving ROI and improvement * Collaboration: Build and foster effective and productive internal and external relationships with sales, commercial, brand teams, R&D, RGM Responsibilities: What you must have: * Bachelor's degree in marketing, business, or related field required, Minimum 5 years Marketing Experience * Prefer experience in Fortune 500 company, or in the Consumer-Packaged Goods, Beverage, Small Appliance or related industries. Trade Marketing, B2B Marketing, Shopper Marketing, or Customer Marketing experience preferred * Exceptional presentation and interpersonal skills to interact and communicate effectively with colleagues, cross-functional teams, and your customers. * Highly creative, self-motivated and detail-oriented. Comfortable with a fast-paced and changing environment * Creative Storytelling, strong problem solving, quantitative and analytical abilities. * Travel: Domestic, up to 25% * Note: This role is based in Burlington, MA. Work schedule is Hybrid, with 3 days (T/Wed/Thu) in the office and 2 at home. Qualifications: Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it! Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation, and growth. Will you join us? We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work. Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
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