Marketing Lead - Lifecycle & Monetization
US-CO-Littleton
Attract-careers1
Req #: 96774
Type: Fulltime-Regular
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Overview: Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market. Responsibilities: As the Marketing Lead - Lifecycle & Monetization, you aren't just managing accounts, you are the architect of customer value. You'll sit at the heart of our growth engine, turning our subscriber base into a community of brand advocates. In this role, you will play a pivotal part in elevating customer value and retention by implementing strategic initiatives throughout the customer lifecycle, ultimately enhancing the customer journey and user experience. You will develop and test high-impact hypotheses to drive incremental revenue across millions of Boost Mobile subscribers. You will sit at the intersection of Strategy, Data, and Creative, collaborating with cross-functional teams to design, validate, and launch sophisticated offers that increase ARPU (Average Revenue Per User) and deepen loyalty. Key Responsibilities: * Drive ARPU & Customer Lifetime Value by owning the strategic roadmap for monetization, scaling high-impact programs like Phone Upgrades, Refer a Friend, and Value-Added Services (VAS) to maximize existing customer equity * Design and execute hypothesis-driven A/B tests across millions of subscribers to identify winning offers, plan migrations, and retention * Partner with Finance and Analytics to build pro-forma models, conduct break-even analysis, and ensure all campaigns hit strict ROI and CAC/LTV targets * Act as the central hub between Pricing, Digital, and Creative teams to launch sophisticated, data-backed offers that resonate in both Digital and Retail channels for the customer base Qualifications: Education and Experience: * Bachelor's degree in Marketing, Business, or a related field * 3 to 5 years of professional experience in Marketing, Retention, Loyalty, Promotions, or Customer Base Management Skills and Qualifications: * Deep understanding of Customer Base Management (CBM) and/or Lifecycle Marketing, ideally within a high-volume subscription business (Telecom, SaaS, or Streaming) * Financial Literacy and understanding of unit economics, including ARPU, Churn, SAC, and Payback periods * Advanced Excel skills (modeling/pivots) and experience using data visualization tools (e.g. Tableau) to turn cohort analysis into action * Ability to translate complex data sets into clear creative briefs and executive-level performance reports * Strong interpersonal skills that encourage team partnership and cross-functional communications * Ability to facilitate a project with multiple steps from conception to delivery * Ability to learn quickly, prioritize and work under pressure, adapt to changing environments, and demonstrate a sense of urgency Visa sponsorship not available for this role Candidates must be willing to participate in at least one in-person interview, which may include a live whiteboarding or technical assessment session.
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