Marketing Lead
US-CO-Littleton
Attract-careers1
Req #: 91378
Type: Fulltime-Regular
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Overview: Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we'll emerge as the nation's fourth facilities-based wireless carrier and a disruptive force in the market at large. Responsibilities: We are seeking a talented Display, OLV & CTV Marketing Lead to join our Acquisition Team. The Display, OLV & CTV Marketing Lead will be responsible for creating and implementing effective display and high impact campaigns that drive online and in-store traffic, conversions, and revenue. The ideal candidate is a strategic thinker with experience in managing digital display, OLV, Native and programmatic campaigns, and can work collaboratively with cross-functional teams to achieve business objectives. Key Responsibilities: * Manage the development and execution of all digital, OLV and native display campaigns executed by our media agency and focused on qualified customer prospecting, education and conversion * Lead the development of high quality creative to achieve success across all placements and parts of the funnel * Manage the identification and creation of new audiences and placements designed to find efficiencies and expand prospecting * Manage end-to-end campaigns, including planning, design, segmentation, scheduling, testing, and reporting * Monitor and analyze campaign metrics, such as click-through rates, conversion rates, and revenue, and make data-driven recommendations for optimization * Maintain and update digital, OLV and native display campaigns marketing calendar and ensure timely delivery of campaigns * Collaborate with cross-functional teams, including content, design, product, and development, to ensure consistent brand messaging and a seamless user experience across all display touchpoints * Stay up-to-date on DSP and programmatic best practices and industry trends and apply them to improve campaign performance * Build and manage relationships with media agency, service providers and other vendors * Manage budget and provide regular reports on campaign performance and ROI * Lead QBR events with channel and agency partners to review work and plan ahead Qualifications: Education and Experience: * Bachelor's degree in marketing, communications, or a related field * 4+ years of experience in display marketing, preferably in a B2C environment Skills and Qualifications: * Proven track record of successfully managing campaigns that drive, conversions, and revenue * Experience with DSP/programmatic buying solutions * Experience managing a media agency * Strong analytical skills and ability to use data to make informed decisions * Excellent communication, collaboration, and project management skills * Knowledge of display and programmatic best practices and industry trends Visa sponsorship not available for this role
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