Marketing Lead - DISH Go-to-Market
US-CO-Englewood
Attract-careers1
Req #: 98646
Type: Fulltime-Regular
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Overview: Beyond connecting customers to their favorite entertainment, our Video Services team delivers an award-winning TV experience to millions of customers across DISH TV and Sling TV platforms. Our dynamic teams are unwavering in our commitment to continuous innovation, ensuring the evolution of products and the constant enhancement of the overall customer experience. Responsibilities: Candidates must be willing to participate in at least one in-person interview. Orchestrate integrated marketing initiatives that drive DISH TV business growth while navigating a rapidly shifting category. This role tackles the challenge of evolving market presence by developing strategic campaigns that engage high-value audiences and meet annual acquisition targets. Lead transformation efforts within the Go-To-Market team to ensure tactical execution aligns with long-term brand pillars and performance goals. What Success Looks Like (Objectives) * Deliver integrated full-funnel campaigns that consistently meet or exceed annual acquisition targets for the Video Services business * Translate 3-year marketing strategies and content pillars into actionable tactical initiatives that enhance brand resonance across all channels * Drive cross-functional alignment between digital, insights, analytics, and finance to ensure every campaign launch is backed by robust performance data * Leverage AI-driven analytics tools to optimize message testing, image selection, and offer strategies for maximum conversion rates * Streamline the creation of business briefs and initiative post-mortems to improve organizational agility and institutional knowledge Qualifications: Core Skills and Competencies (What you'll bring) * Strategic analytical capabilities to interpret market data and translate complex insights into long-term growth opportunities * Collaborative leadership skills that build trust across diverse functional groups and creative agencies to promote team enthusiasm * Narrative storytelling expertise used to document comprehensive marketing plans and present strategic visions to senior leadership * AI literacy to identify and apply emerging automation tools for improving marketing workflow efficiency and content optimization * Resilient problem-solving abilities and a high capacity for managing complex projects within a fast-paced, evolving industry landscape * Critical experience managing full-funnel marketing cycles from brand awareness through direct response and partner acquisition Minimum Requirements * Minimum Education: Bachelor's Degree in Marketing, Business, Communications, or related field * Minimum Experience: 2+ years of experience in Marketing * Required Technical Skills: * Full-funnel campaign management (brand, digital, and direct response) * Cross-functional project coordination and stakeholder management * Marketing performance reporting and KPI analysis Visa sponsorship not available for this role
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