Marketing Director - Lifestyle & Luxury (Corporate based)
US-NY-New York
Management
Req #: 65205
Type: Full-Time
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Overview: Highgate Hotels' Lifestyle & Luxury Division seeks a visionary Marketing Director to lead omnichannel strategies that elevate brand equity, drive topline growth, and engage modern travelers. The ideal candidate will bring a blend of creative storytelling, digital fluency, data-driven decision-making, and hospitality marketing expertise, particularly across lifestyle, F&B, and experiential verticals. This role is both strategic and hands-on, requiring a leader who can build strong cross-functional partnerships while managing seamless execution across digital, social, PR, partnerships, and guest experience touchpoints. The Marketing Director will be pivotal in supporting a diverse portfolio through new openings, transitions, and repositionings, ensuring cohesive brand integration and successful market entry. Responsibilities: Integrated Marketing Strategy & Brand Positioning * Lead omnichannel campaigns integrating digital, social, PR, content, and partnerships to drive brand visibility and guest engagement. * Craft compelling brand narratives and content strategies aligned with luxury positioning. * Partner with hotel teams to develop localized initiatives that support revenue growth and differentiation. * Develop and execute go-to-market strategies for new property builds, openings, and brand transitions, ensuring cohesive brand integration and market entry success. * Foster strong relationships with property teams and owners, collaborating closely to align marketing strategies with ownership goals and expectations and providing regular campaign performance and ROI updates. Performance & Digital Marketing * Oversee SEO, paid media, CRM, and email strategies to improve acquisition and retention. * Use guest segmentation and performance insights to optimize marketing ROI. * Drive lifecycle marketing efforts that increase direct bookings and guest lifetime value. Social Media, Influencer, & PR * Lead social media strategy and content development to build brand community. * Manage influencer collaborations to amplify brand messaging. * Work closely with PR teams on earned media, thought leadership, and editorial storytelling. Strategic Partnerships & Experiential Marketing * Cultivate brand partnerships that enhance guest experience and hotel positioning. * Curate activations and pop-ups that tap into cultural trends and lifestyle moments. * Partner with F&B, programming, and creative teams to build brand-led destination drivers. Marketing Operations & Budget Management * Oversee marketing budgets, planning, and resource allocation. * Build marketing playbooks and standard operating procedures to support cross-functional alignment for campaign management. * Conduct post-campaign analysis and performance reporting to optimize future strategies. Qualifications: * Education & Experience: A bachelor's degree in marketing, Communications, or a related field, coupled with 5-10 years in luxury or lifestyle hospitality or premium consumer brands, including demonstrated success in developing go-to-market strategies for new property launches and brand transitions. * Demonstrated success in engaging with property owners, aligning marketing initiatives with ownership objectives, and effectively communicating performance metrics and strategic insights. * Integrated Marketing Expertise: Proven ability to develop and execute comprehensive marketing strategies that align with business objectives and drive measurable results. * Analytical Acumen: Strong analytical skills with a data-driven approach to optimize performance and inform decision-making. * Trend Anticipation: Forward-thinking mindset with the ability to anticipate market trends and proactively adapt strategies to maintain a competitive edge. * Cross-Functional Collaboration: Demonstrated success in leading cross-functional teams, including Sales, Revenue, F&B, Operations, and Creative, to ensure cohesive execution of marketing initiatives. Effective collaboration across departments enhances efficiency and drives innovation. * Team Leadership and Development: Ability to inspire and manage teams and agency partners, fostering a culture of creativity, accountability, and high performance. * Professional Networking: Maintains a robust professional network within the hospitality industry, including connections with media, brand partners, and influencers. Leveraging these relationships enhances brand visibility and opens opportunities for strategic partnerships * Creative Storytelling: A visionary storyteller with a passion for content creation and experiential marketing, capable of crafting compelling narratives that resonate with luxury and lifestyle audiences. * Guest Experience Focus: Deep understanding of the luxury/lifestyle consumer, with a track record of delivering immersive activations that drive brand engagement and guest satisfaction. * Executional Excellence: Highly organized and deadline-driven, with strong project management skills ensuring seamless execution of marketing initiatives from concept to completion. * Technical Proficiency: Proficient in Microsoft Office (Word, Excel, PowerPoint); familiarity with CMS and digital tools is a plus.
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