Overview:
The Marketing Coordinator, Shopper supports the Shopper Marketing Center of Excellence (COE)-including off-premise, on-premise and field marketing teams. Core responsibilities include project management, vendor set-up and oversight, budget and billing management, coordination with sampling and promotion partners, managing third-party designers, tracking program success, team culture initiatives and other special projects to support business needs. The role collaborates with U.S. stakeholders across Brand and our in-house agency (creative, media, PR, social, business intelligence, innovation, etc.) as well as cross-functional partners such as legal, finance, procurement, IT, sales, and operations.
* Overall project management executing 360 Shopper Marketing Program tactics for off-premise, on-premise and field marketing teams. Work with multiple internal cross-functional partners, external vendors and external retail vendors to execute program tactics accordingly. Tactics are inclusive of digital & physical offers, sweepstakes, sampling/demos, reattainment events, POS, retail media, etc.
* Work with multiple internal cross-functional partners, external vendors and external retail vendors to execute program tactics accordingly. Own relationship from start (briefing) to finish (measurement & billing). Lead set up of new vendors for all Shopper team members with accounting so that vendors have NDAs, correct payment terms and know how to be billed. Support leaders in negotiating multi-service agreements and scopes of work. Help liaise with legal as needed.
* Coordinate culture building activities for the demand team including trainings, off-sites, social events and year-end surveys. Build a team to help ideate and execute.
* Support communications team on press visits and events. Develop Program Selling Tools such as sell sheets, sell decks, asset management and internal communication newsletters, etc.
* Provide production support to the creative teams as they produce various creative assets including photo and video shoots. Help source props and art plus support team during shoots as needed. Manage required talent paperwork and logistics including SAG protocols.
* Lead set up of new vendors for all shop disciplines with accounting so that vendors have CDAs, correct payment terms and know how to be billed. Support leaders in negotiating multi-service agreements and scopes of work. Help liaise with legal as needed.
* Support Shopper Leaders on budget management including tracking, coding and submitting invoices, billing and purchase orders. Own monthly budget check-ins and roll-ups across the team and with key sales, finance and accounting partners.
* Use PDS to enhance performance within the company through evaluation, planning, and goal execution. Strive to constantly develop oneself as a valuable asset through personal and professional growth and attention to the position's outcomes.
Qualifications:
MUST
* Ability to communicate with all levels of an org
* Ability to handle multiple tasks at one time
* Excellent oral & written communication skills
* Strong computer skills and high comfort using technology and systems
* Bachelor's Degree
* Strong planning and organizational skills
* A proactive mindset and the ability to adapt to a fast-paced and dynamic work environment
* 2 years relevant experience (minimum)
PREFERRED
* Experience in Alcohol Beverage Industry or CPG overall
* Willingness to travel
* Budgeting, planning and/or financial analysis experience.
* Skilled in MS Outlook, Powepoint, Excel, Word
* Sales/consumer data systems such as nielsen, circana/iri, vip idig, etc.
Physical Requirements
* A valid driver's license
* Ability to pay attention to detail
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