Marketing Communications Representative
DE-BW-Boeblingen
Global Careers (External)
Req #: 54302
Type: Internal Temporary Worker
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Overview: At Keysight, we inspire and empower innovators to bring world-changing technologies to life. We deliver market-leading design, emulation, and test solutions to help engineers develop and deploy faster, with less risk, throughout the entire product life cycle. We are a global innovation partner enabling customers in communications, 5G, aerospace and defense, automotive, energy, semiconductor, and general electronics markets to accelerate innovation. Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. We are seeking a Marketing Communications (Marcom) Representative to support field marketing execution across Germany and EMEA, with a primary focus on customer events, tradeshows, seminars, and conferences. This role focus on event planning, budgets management, vendor coordination, attendee experience, and post-event performance tracking, while working closely with sales and marketing teams to drive customer engagement and business impact and continuity of local marketing activities. Responsibilities: * Identify and recommend local marketing investment opportunities based on local market needs, sales input, customer insights, and relevant industry events. * Plan and execute customer-facing events, including tradeshows, conferences, seminars, workshops, and other field marketing activities. * Lead event project management, including timeline tracking, deliverables, stakeholder coordination among vendors, event organizer, and Keysight team, budget follow-up, and performance reporting. * Manage event cost breakdowns, purchase orders, invoices, and overall budget tracking within approved allocations. * Deliver a memorable and high-quality attendee and customer experience before, during, and after events. * Support event-related digital promotions including email, web, registration, and social media tactic. * Partner with sales and marketing teams to drive customer engagement, lead generation, and measurable business impact. Qualifications: * Bachelor's degree in Marketing, Business, Communications, or related field. * 3+ years of experience in event marketing, field marketing, marketing communications, or event management. * Proven experience managing customer events, seminars, or tradeshows with strong project management, communication, and organizational skills. * Ability to manage multiple stakeholders and priorities in a fast-paced environment. * Fluent in German and English. * Hybrid position (2 days remote work is possible) Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***
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