Marketing Communications Director
US-TX-Houston
Careers (External)
Req #: 16851
Type: Full Time
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Overview: Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. We're hiring a Marketing Communications Director in Houston, TX. The director will lead overall communications strategies, marketing programs, and events for Greater Houston (Houston and Gulf Coast teams). While also collaborating with colleagues from development and health strategies to craft and deliver crucial communications and marketing support. This position will collaborate with the other Marketing Communications Director, the Director of Events, and other staff and volunteers to develop and implement strategic marketing campaigns that support major fundraising events. You will also develop communications and marketing relationships and strategies to deepen engagement with existing sponsors and high-level volunteers for major events. This is an office-based position that offers a hybrid schedule. The office is in Houston, TX. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs. Responsibilities: * Craft, implement, coordinate, and evaluate comprehensive communications and public relations campaigns that improve organizational reputation, visibility, and positioning within the marketplace and public, including awareness initiatives focused on acute events and women and heart disease. * Plan and implement event promotion campaigns, including brainstorming innovative, out-of-the-box promotional ideas and efficiently coordinating execution. * Lead volunteer promotion plans and implement strategic communications that elevate volunteer engagement, recognition, and participation across events and campaigns. * Secure, manage, and expand earned media participation to support organizational events, volunteer storytelling, health news, and community impact initiatives. * Build, maintain, and strengthen strategic media relationships to drive sustained visibility, credibility, and long-term media partnerships. * Lead and collaborate on community impact communications initiatives and public-facing promotions, including integrated campaigns for special events. * Develop, implement, and oversee social media strategy, including content creation, publishing, monitoring, and performance optimization across platforms. * Plan and implement sponsored and paid communications campaigns across social, online, and traditional media channels to amplify reach and engagement. * Produce and manage PR and communications content for the market's online presence, digital platforms, and social media accounts, ensuring message consistency and brand alignment. * Collaborate with media advocacy staff to develop and implement media advocacy strategies aligned with policy priorities and public health goals. * Partner with development teams across the market to support revenue goals and fundraising events by producing, securing, and presenting compelling communications materials and presentations. * Monitor campaign performance and supply data to support performance and return on investment reporting that evaluates and demonstrates the effectiveness of marketing, communications, and development activities. * Manage communications budgets in collaboration with leadership, including prioritizing resources across projects to improve impact and efficiency. * Ensure adherence to organizational branding guidelines across all public-facing communications materials and platforms. * Partner with the Region Marketing Communications VP and leadership to handle local crises or sensitive issues through critical messaging and media response. * Monitor trends and emerging best practices in public relations, marketing, communications, and nonprofit management to advise innovative, forward-looking PR strategies. * Assist in developing and maintaining systems, procedures, and workflows that support the effective operation of the marketing and communications function. * Lead and implement additional public relations and communications projects assigned by leadership. Qualifications: * Bachelor's degree in marketing, public relations, or related field preferred. * 3 years of experience in marketing, marketing communications, or public relations. * Intermediate to advanced skills with Microsoft Office, including Excel, Outlook, PowerPoint, and Word. * Ability to lift and/or move large objects (such as boxes) with the expectation that heavier items would be broken down into smaller components or requesting additional assistance may be required before lifting and/or moving * Bilingual (Spanish/English) a plus.
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