Marketing Communications Director
US-IA-Remote
Careers (External)
Req #: 14893
Type: Full Time
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Overview: Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. We are currently hiring for a Marketing Communications Director in the Des Moines area. The Marketing Communications Director will set and execute our communications strategy to promote Association health and development priorities in the Des Moines and Cedar Rapids markets including earned media, social media, paid media, PSAs, media advocacy, messaging and storytelling. This is a full-time, home based position with a hybrid office space. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued(tm) at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs. Responsibilities: As the Marketing Communications Director you will make an outstanding impact by working with development and health strategies colleagues to craft and deliver critical communications and marketing plans. Responsibilities involve working with the Executive Director, Development Directors and Community Impact Directors to build and implement strategic marketing campaigns and deliverables to support major fundraising events; to develop communications and marketing relationships and strategies to deepen engagement with existing sponsors and high-level volunteers for major events. * Work closely with the development team to support local revenue goals and fundraising events by producing and securing appropriate materials and presentations. * Plan and implement campaigns for event promotion, including brainstorming out-of-the-box ideas and activities, then driving them efficiently. * Work with the regional communications team to plan and implement sponsored campaigns through paid social, online, and traditional media. * Work with local team on script development for events, meetings, and media events. * Supervise progress and submit performance return on investment reports on marketing and development activities. * Control budgets and prioritize resources amongst projects. * Work with local staff to ensure that branding guidelines are followed. * Monitor trends to keep informed of developments in the fields of event fundraising, sponsorships, marketing, communications, and not-for-profit management. Use this information to help the markets creatively achieve their goals. * Work with Vice President Marketing Communications and local staff to handle crises or sensitive issues. Want to move your resume to the top so that you can become a "Relentless force for a world of longer, healthier lives?" Here are some of the requirements: Qualifications: * At least 3 years of experience in marketing, marketing communications, or public relations. * Solid understanding of strategic public relations, marketing planning and implementation, including email and digital campaigns. * Skill in writing and editing for a variety of audiences via numerous marketing platforms, including writing for the web and mobile. * Ability to build sponsor return on investment materials. * Print and video design capabilities, including script writing, shooting video, and editing and/or directing external agencies on such projects. * Intermediate knowledge of Microsoft Office Suite. * Experience in engaging communities via social media with metrics to support strategies (Facebook, Twitter, Instagram, etc.) as well as developing content (especially video) to help drive engagement. * Ability to lift and/or move large objects (such as boxes) with the expectation that heavier items would be broken down into smaller components or requesting additional assistance may be required before lifting and/or moving. * Ability to travel within the assigned territory including attending events. Here are some of the preferred experience skills we are seeking: * University or college degree. * Nonprofit and/or agency experience. * Existing media connections throughout the Iowa area. * Experience with AP Style writing. * Experience with web-based platforms like Canva and Animoto.
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