Marketing Campaign Administrator

				Overview:

We're always looking for talent that believes in having fun. At PENN Entertainment, you'll get to be a part of an exciting industry, where the days and nights are fast paced. You'll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You'll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. 

Click HERE to learn more about our Day 1 Benefits, 401k Program, Company Perks, Career Opportunities, Advancement Programs, Scholarships and more!

Responsibilities:

* Supports and administers operational goals and monitors achievements of performance and profit objectives.
* Adheres to scheduling and coordinates with manager any scheduling concerns, with attention to guest satisfaction.
* Maintains and updates the customer database within the casino management system (CMS).
* Executes offers for campaigns and pushes them to customer database for distribution.
* Assists with managing marketing reinvestment strategy for CRM campaign programs.
* Assists with managing database marketing requests and fulfillment of track able offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.
* Responsible for verifying offers and ensures accuracy for market distribution.
* Creates and analyzes reports. Makes recommendations for improvement as needed.
* Works with creative team to develop marketing collateral for campaigns as needed. Makes suggestions for improvements as needed.
* Serves as liaison between CRM and Marketing Operations departments to ensure accuracy of campaigns and offers.
* Assists with creation, management, and execution of CRM campaign events.
* Ensures CRM marketing campaigns are delivered on time and on budget.
* Responsible for tracking expenses related to CRM marketing programs and supporting compliance to departmental budgets.
* Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  
* Ensures customer service standards are followed by all team members and addresses issues as they arise.  
* Takes customer and Team Members calls related to CRM campaign initiatives. Answers questions accordingly and makes recommendations for improvement based upon feedback.
* Manages relationships with outside vendors to ensure timely, accurate and cost-effective production campaigns.
* Responsible for the data integrity of customer database.
* Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Management.
* Maintains strict confidentiality in all departmental and company matters.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

* Associate Degree (A.A.) in Marketing, Finance, or related field; or one to two years' experience in multiple communication channels including direct mail, e-mail, and social media; or equivalent combination of education and experience. Must have at least one year of Marketing campaign and/or data base experience required. Supervisory experience required. 
* Must have the ability to drive results and be proactive when working on tasks. 
* Must have knowledge of customer retention, product, and marketing acumen.
* Must have excellent verbal and written communication skills.
* Must have strong presentation and client interface skills. 
* Must be detailed oriented. 
* Must be able to meet deadlines and to work under the pressure of short time constraints. 
* Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook). 
* Must have knowledge of Email Service Providers. Advanced experience with relational databases and SQL programming is required.  
* Experience with the SQL and a variety campaign management tools is preferred. 
* Must have comprehensive knowledge of CRM systems and processes (included but limited to email, SMS, onsite messaging, push notifications, etc.). 
* Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
* Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
* Must have the ability to drive results and be proactive when working on tasks. 
* Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  
* Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
* Must have demonstrated ability to drive toward results.
			

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Penn National Gaming, Inc.

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