Marketing Associate
US-OH-Cincinnati
US Careers
Req #: 11441
Type: Full-Time
|
|
|||||||||||
|
||||||||||||
Overview: Medpace is a full-service clinical contract research organization (CRO). We provide Phase I-IV clinical development services to the biotechnology, pharmaceutical and medical device industries. Our mission is to accelerate the global development of safe and effective medical therapeutics through its scientific and disciplined approach. We leverage local regulatory and therapeutic expertise across all major areas including oncology, cardiology, metabolic disease, endocrinology, central nervous system, anti-viral and anti-infective. Headquartered in Cincinnati, Ohio, employing more than 5,000 people across 40+ countries. Responsibilities: * Develop and execute B2B Marketing plans to grow awareness and drive leads for assigned areas of responsibility. Tactics may include email marketing, collateral development, digital advertising, social media, webinar coordination, SEO, and other tactics as assigned; * Work collaboratively with internal and external subject matter experts to develop thought leadership content related to assigned areas of responsibility; * Assist in coordinating Medpace presence at key events to support Business Development opportunities. Tactics may include pre-event promotion; development, logistics, and management of exhibit properties; evaluation, selection, and coordination of conference sponsorship opportunities; * Collaborate with Graphic Design team to coordinate the production of new marketing collateral, digital assets, content pieces, and other creative projects, in a manner consistent with Medpace brand standards / campaign standards; * Perform ongoing tracking and reporting of quantitative and qualitative marketing campaign results; and * Complete other projects and responsibilities as assigned. Qualifications: * Minimum 1 year of full-time B2B marketing experience, including relevant internships. Experience in the life science / clinical development industry is a bonus; * Previous experience managing marketing campaigns in HubSpot strongly preferred; * Previous experience in digital advertising platforms, including Google Ads, LinkedIn, and other forms of paid media preferred; * Strong written and verbal communication, and excellent organizational/project management skills required; and * Proficiency in MS Office required.
Share this job:
