Marketing Analytics Specialist
US-TN-Chattanooga
commonspirit_careers
Req #: 383047
Type: Day
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Overview: CommonSpirit Health was formed by the alignment of Catholic Health Initiatives (CHI) and Dignity Health. With more than 700 care sites across the U.S. from clinics and hospitals to home-based care and virtual care services CommonSpirit is accessible to nearly one out of every four U.S. residents. Our world needs compassion like never before. Our communities need caring and our families need protection. With our combined resources CommonSpirit is committed to building healthy communities advocating for those who are poor and vulnerable and innovating how and where healing can happen both inside our hospitals and out in the community. While you're busy impacting the healthcare industry, we'll take care of you with benefits that include: Medical/Dental/Vision, FSA, Dependent Care Spending Account, Life Insurance, Short and Long-term Disability, 401k match, Paid Time Off, Wellness Program, Tuition Reimbursement, Accidental Insurance, Critical Illness Insurance, Identity Theft Protection, Employee Assistance Program, and more! Responsibilities: This is a remote position Job Summary The Analytics & SEO Specialist role drives improvement in analytics that contributes to decisions across all CommonSpirit's digital marketing. The successful candidate collaborates with the team to analyze the performance of omni-channel marketing efforts in support of awareness, acquisition and retention campaigns with a focus on attribution, engagement trends, influencing customer behaviors and campaign effectiveness. This role will have SEO responsibilities, experience with SEO best practices is required. Analytics responsibilities: * Must have experience using Adobe Analytics or Adobe Customer Journey Analytics, certification is a plus * Analyzes awareness, acquisition and retention campaign performance effectiveness * Performs analysis of mobile, social media, web, email and paid/owned media * Responsible for tracking, reporting and analyzing online and offline user behavior, campaign performance, pipeline attribution and conversion rates throughout the customer journey; including recommendations for conversion improvements and/or testing * Leveraging segmentation, provide regular analysis and insights back to internal business partners, including recommended strategies for optimizing marketing content, channels, campaigns, and conversion to maximize results with marketing campaigns and program adoption * Generate actionable data to focus marketing spend and help shape our marketing strategies and product and service offerings * Synthesizes data, insights, customer research to create presentations that make fact-based recommendations * Responsible for digital data governance and recommending best practices SEO responsibilities: * Expand service line organic footprint across all non-brand and brand phases of the customer journey * Manage publication of search optimized content, identify new content opportunities and measure page performance * Produce quantitative reporting and qualitative explanations on monthly performance * Oversee internal content competition and prevent any potential keyword cannibalization * Help manage external tool partners and platforms Qualifications: Education and Experience * Must have experience using Adobe Analytics or Adobe Customer Journey Analytics * Bachelor's degree in marketing or a related field. Combination of education and/or additional job related experience in marketing technology/digital marketing may be considered in lieu of the degree. * Minimum of five (5) years of experience in marketing. * Minimum of two (2) years of experience leading, developing and delivering marketing programs. * Certification in Adobe Analytics strongly preferred
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