Market Research Analyst
US-PA-Cranberry Twp
US
Req #: 8241
Type: Full-Time
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Overview: Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career. At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day. Are you in? Read on for more details about this particular role. Responsibilities: * Gather information and data on our business, market conditions, competitors and consumers * Analyze qualitative and quantitative data to discover trends, patterns, and valuable insights * Interpret data to formulate actionable recommendations that support business strategies * Collaborate with the product marketing team to determine current business conditions and develop or refine marketing strategies * Create comprehensive reports and visual representations of data (dashboards, charts, reports) that effectively communicate business insights to stakeholders * Maintain and update databases of relevant market data and ensure accuracy and accessibility of information * Track and predict industry trends, market developments, user behaviors, and mega trends globally * Monitor economic conditions and regulatory changes that could impact the markets or regions * Gather and analyze competitors' strategies, strengths, weaknesses, and market share * Identify opportunities and threats in the competitive landscape * Utilize various data collection methods including business data mining, market reports, surveys, and interviews * Conduct primary and secondary market research to gather data on market conditions, competitors, and consumer behavior * Present research findings and insights to senior management and other departments Qualifications: Qualifications: * Strong analytical and quantitative skills with a demonstrated data-driven mindset and can understand significant amounts of information and data * Ability to interpret complex data and translate it into actionable insights - Proficiency in statistical software (e.g., SPSS, SAS) and data visualization tools (e.g., Power BI) * Outstanding organization, communication, presentation and leadership through influence skills * Demonstrated ability to solve complex problems and execute many tasks in parallel with minimal resources * Demonstrated ability to work both independently and in a team environment * Communication skills for gathering and interpreting data and presenting the results to the company * Critical thinking skills to assess all available information and determine the marketing strategy that is best for a company. * Detail-oriented in order to complete precise data analysis * Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) Education and Experience Required: * Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field. A Master's degree is a plus. * This role is offered at two levels, dependent on experience and skill level: * Level One: 2 years in marketing, sales, or product development * Level Two: 5 years in marketing, sales, or product development Preferred Qualifications: * Voice of Customer and/or Customer Research experience * PowerBi Dashboard development and PowerPoint Presentation creation #LI-GM1 #LI-ONSITE
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