Market Intelligence Analyst
MY-Penang
Global Careers (External)
Req #: 48493
Type: Internal Temporary Worker
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Overview: Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. Job Title: Market Intelligence Analyst Responsibilities: * Provide critical market Intelligence for decision making purposes * Able to effectively estimate the product demand, market growth, and market trends based on key indicators in the respective markets/industries * Monitor market trends and potential opportunities * Collect and use relevant quantitative and qualitative data for the target market * Establish and implement processes to collect, analyze, and disseminate market information * Maintain market intelligence analysis (competitors and customers), and implement effective processes to keep them up to date and accurate * Develop and maintain a database of market indicators, sales results, annual market size, and detailed competitors volume size * Develop and maintain a database of competitors' information and assessment of competitors profile * Collect relevant and timely competitive intelligence information through a range of sources (internal and external to the company) for specific business needs * Study and estimate the nature and likely success of a potential strategy changes available to a competitor * Predict competitor's probable responses to important strategic moves * Understand competitors' potential reactions to changes in key industry and environmental factors * Provide qualitative market/competitor analysis and benchmarking * Analyze and track market segment trends, growth forecasts, and market Indicators, and communicate to the relevant stakeholders Qualifications: * Bachelor's or Master's degree in Engineering with minimum 6 years working experience in related field * Strong competency in research, competitive-intelligence analysis and forecasting, or related experience * Good understanding of Test and Measurement (T&M) products is preferred * Excellent writing and editing skills set * Knowledge of business process terminology * Proficient in Microsoft PowerPoint and Excel * Keen reader, researcher, and problem solver * Excellent work ethic, ability to work independently with minimal supervision, and a good team player Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***
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