Overview:
Why Sazerac?
* Innovative and Forward-Thinking: Join a company that values innovation and excellence and is driving the future of the beverage industry.
* Rich Tradition: Join a team with a strong heritage of craftsmanship and quality, creating memorable experiences for our customers.
* Collaborative Environment: Work in an inclusive, collaborative atmosphere where your ideas and expertise are valued.
* Career Growth: Benefit from continuous learning opportunities and career development programs to advance your career.
Responsibilities:
The Market Development Manager (MDM) - Alternative Beverage Alcohol (ABA) is responsible for driving brand growth and maximizing distribution for Sazerac's ABA across Virginia. The MDM - ABA role focuses on building brand presence, executing key sales initiatives, and managing distributor relationships to achieve volume and market share objectives.
Location: Alexandria or Richmond, VA (must live in or reside near territory)
Key Responsibilities (job responsibilities may vary by state depending on regulatory and compliance standards for the state):
* Drive Sales & Market Growth
* Achieve volume and distribution goals for priority brands in the ABA portfolio.
* Utilize KPIs and brand reports to track execution standards and market performance.
* Provide insights and feedback to leadership to optimize market strategies.
* Retail Execution & Market Intelligence
* Ensure execution of ABA initiatives within targeted key accounts.
* Gather and report on consumer trends, competitive activity, and emerging market opportunities.
* Ensure seamless integration and communication of new brand acquisitions at retail.
* Strategic Pricing & Budget Management
* Identify and recommend strategic pricing opportunities aligned with brand positioning.
* Communicate approved price adjustments to distributors and retail partners.
* Manage market budgets, track spending, and optimize resource allocation to achieve brand contribution targets.
* Account Management & Execution Excellence
* Develop and maintain strong relationships with key accounts to drive brand visibility and sales.
* Ensure top-tier execution in retail through merchandising, promotions, and space-to-sales strategies.
* Take a proactive approach to resolving customer challenges to maximize brand presence.
* Long-Term Brand Development
* Contribute to the long-term success of the ABA portfolio by driving market penetration and sustainable growth.
* Work collaboratively with distributor teams to enhance brand positioning and execution.
Qualifications:
Must-Have
* Ability and willingness to work non-traditional hours, including nights and weekends
* Proficiency in Microsoft Office (Word, Excel, Outlook)
* Willingness to travel in market as needed
* Proven ability to build and maintain customer relationships
* Bachelor's degree in Business or equivalent relevant experience
* Strong self-management skills with the ability to effectively manage schedules and priorities to achieve results
* Minimum 3 years of sales management experience in alcohol beverage industry or CPG
* Valid driver's license
* Ability to lift and move up to 10 pounds without assistance
Preferred
* Experience in National Accounts / Key Account (on premise or off premise)
* Background in sales analysis
* Market development experience with beer wholesaler or supplier
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