Overview:
Reporting to General Manager of Japan, the Marketing Director is a purpose-driven and innovative leader that will translate a corporate marketing vision and strategy into an annual Marketing Plan for Japan with effective localization. This position is responsible for managing Japan marketing group and ultimately enabling the sales organization to successfully position our solutions to the customers and to meet business goals.
The right candidate will be an extremely well-balanced person with strategic marketing expertise as well as strong growth mindset. This includes the ability to build trusted relationships with cross-functional teams, manage diverse teams, and work with leaders across the APAC and JAPAN organization to drive business growth.
Responsibilities:
* Active member of Japan leadership team and the APAC marketing team
* Provides leadership, direction, and coaching to the Japan Marketing team of segment marketing, product marketing, customer communication, and inside sales.
* Draft and execute Japan marketing strategy and action plans in conjunction with the global marketing strategy to drive sales, market share, and profitability.
* Collect market data, competitors' information, and customer requirements, analyze the information, and set aspirational business targets.
* Set clear STP(segmentation, targeting, and positioning), GTM(Go-to-Market) and Pricing strategies of all products which effectively fit Japan market and customer demand.
* Oversee the implementation of marketing activities - PR, trade shows, events, sales promotions, digital marketing, and e-commerce.
* Drive the capability of commercial excellence through effective monitoring of marketing outcomes (# of leads and lead-to-opportunity conversion rate) and on-going improvement of marketing activities.
* Foster the relationship with KOLs for creating success story and generating ripple effects.
* Collaborate with Japan sales team to develop account specific plans and help them implement the plans.
* Develop and execute a long-term plan to grow Japan business by capitalizing on the growing market such as BioPharma market.
* Develop marketing talents and enhance marketing capability.
Qualifications:
Education:
* Bachelor's degree in business or technology-oriented field required. Advanced degree such as MBA or technical masters preferred
Experience:
* Successful senior leadership experience in a business management and/or business development in analytical instrument (LC-MS preferred), life science, biotechnology, or related industry.
* Strong leadership skills fostering an environment of collaboration, teamwork, execution, and accountability are required
* In-depth international experience in marketing and/or sales management with demonstrated ability to effectively manage cross functional teams across a matrixed organization.
* Significant track record of successfully leading and developing a sizable team by being an effective change agent.
* Knowledge of various marketing and sales strategies as well as broad base business and financial acumen
* Strong scientific knowledge and technical marketing background
Competencies:
* Strong interpersonal skills as well as excellent verbal communication and presentation skills.
* Ability to effectively prioritize and manage multiple tasks/projects simultaneously per the objectives/goals of the organization and execute to deadlines.
* Ability to develop effective marketing strategies, build business cases, gain internal/external support and drive implementation through the team.
* Ability to present and influence and ability to build lasting relationships across multiple layers in the organization.
* Drive vision and purpose with a global, strategic, analytical and innovative mindset
Skills:
* Japanese - Native level, English - Fluent business level
* Proficient in Microsoft S/W (Excel, Word, PowerPoint, Teams etc.)
* Position based in Japan
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