Overview:
Why This Role Matters
As the Manager Regional Marketing, you have a critical role in developing and executing strategic marketing plans to grow brand preference and volume in the coastal SC regions. You will work with operational leaders to understand and communicate market positioning and opportunities and ensure marketing initiatives are maximized to support local objectives and deliver a remarkable patient experience in every interaction. Candidates should reside in the Charleston or Hilton Head, SC areas.
What You Will Do:
* Location: Onsite regularly traveling between Novant's Charleston and Hilton Head, SC facilities.
* Schedule: Monday - Friday, 8:00am - 5:00p; some off hours required.
* Travel to designated submarkets for in-person marketing assessments and consultation as needed.
* Engage with local market leaders to share marketing initiatives and local impact, pressure test needs, relay campaign and project progress, and process inbound marketing support requests for team consideration and recommendation.
* Work closely with cross-functional teams, this role will establish and implement best practices across marketing programs and campaigns.
* Collaborate with business functions to identify opportunities for growth; being a "curator of customer intelligence" and champion for customer-centered decision-making.
* Employ research to generate insights into consumer needs, wants and expectations to identify new opportunities, strategies, messages and building brand loyalty.
* Provide thought leadership and best practices for the development of plans and budgets.
* Ensure campaigns are creative, compelling, carry a consistent message, and amplify the brand while serving as the brand ambassador.
* Analyze data to optimize for performance.
* Manage multiple projects, with the ability to multitask and manage competing priorities.
What You Will Need
Required:
* 4 Year / Bachelors Degree.
* 5+ years' experience in marketing communications planning and implementation, preferably in an organization where marketing directly impacts revenue.
* 5+ years' experience in marketing, strategic planning and managing multiple projects.
Preferred:
* Master's Degree preferred.
* Healthcare experience.
* Candidates who reside in the Charleston or Hilton Head, SC area.
What Is In It for You:
* The opportunity to partner with a high performing Corporate Marketing team and leaders across the enterprise.
* Comprehensive benefit package including health, dental, vision, and life insurance.
* Retirement fund with matching contributions.
* Tuition assistance for qualifying team members.
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