Manager, Marketing Capabilities
US-TX-Frisco
US External
Req #: 124314
Type: Full-Time
Overview: At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America's leading producers and distributors of hot and cold beverages helping to satisfy every consumer's beverage need, anytime and anywhere. The Marketing Capabilities Manager plays a critical role in helping to analyze, develop and implement the annual Capabilities plan; executing the plan with excellence by onboarding all Marketing new hires, leading culture-building initiatives, leading the internship program, and raising the functional-specific capabilities of the KDP Marketing organization. This individual will report into the Senior Manager, Portfolio Initiatives. The ideal candidate will bring 5+ years of progressive marketing or brand experience and a self-starter leadership style that fuses inspiration with a passion for making a difference. This role is based at the KDP Frisco, TX office location with some travel required during high periods of recruitment KEY RESPONSIBILITIES: * Deploy a general manager mindset to lead intern recruiting efforts, the MBA Marketing internship program, new hire onboarding initiatives, and Marketing training and development * Lead the development and execution of key learning strategies to build capabilities and sustain a team of high performers * Lead the evolution of digital capabilities across Marketing by building digital competencies quickly to ensure teams are staying current on industry trends * Help support Marketing onboarding initiatives to ensure team members get up to speed and working quickly towards key objectives * Help drive team engagement by supporting the rollout of culture charter initiatives * Help drive and maintain the unique KDP culture; own your personal development to grow in our organization * Inspire others to take action through authentic leadership, passion, and a commitment to winning * Lead Intern Recruiting Efforts, specifically the MBA Marketing Internship * Lead overall strategic direction of the MBA Marketing Internship program * Identify robust recruiting strategy and approach; including identifying target schools, organizing engagement multi-point engagement sessions (info sessions, coffee chats, etc.), leading the team through the application assessment phase * Build relationships with advisors and MBA students at school * Leverage internal and external insights, translating them into actionable MBA recruiting plans * Lead participation in early engagement opportunities * Identify and recruit top MBA-level talent: screen applications, review resumes, evaluate HireVue, facilitate 2 rounds of interviews, and extend offers * Develop an engagement and robust 10-week summer internship program; engaging with Brand to develop projects, assign projects to students, lead onboarding experience, provide updates to leads and Marketing Leadership team on program throughout summer, coach interns and leads as needed based on feedback; culmination in leading through extending final offers * Deliver Innovative Training Curriculum That Drives Action and Addresses KDP Marketing Skill Gaps * Lead the design, development, implementation and evaluation of internal KDP Marketing learning and development programs that support organizational objectives * Adapt and customize existing curricula to meet the needs of the team; lead training initiatives and conduct training for the Marketing team on an ongoing basis * Drive organizational and customer engagement, alignment and excitement for training curriculum * Execute the Marketing Capabilities Breakthrough Strategy with excellence * Develop strong commercial knowledge and business acumen to support annual Capabilities strategy planning * Encourage organizational and customer engagement, alignment and excitement for annual plans * Encourage Organizational Excitement and Drive Engagement through Communication Strategy & Messaging * Be the steward of the KDP brand and ensure all candidate-facing and on-campus communication, onboarding, culture and training initiatives align with the overall Marketing Capabilities strategy * Drive accountability, participation and engagement across the KDP Marketing team to sustain behavior change and skill implementation * Use entrepreneurial thinking to find new and better ways to accomplish goals * Measure Success * Lead post-launch analyses for Marketing Capabilities key initiatives; creating metrics to measure success and/or to serve as guidelines to adjust plans to deliver against growth agenda; key metrics include surveys, focus groups, roundtable discussions, etc. * Own and manage portions of the Marketing Capabilities budget working with external and internal partners, including finance to deliver on target * Set high performance standards, measure for success, and adjust plans to deliver against growth agenda Responsibilities: * Bachelor's degree with a minimum of 3-5 years of experience in Marketing or related field * Strong project management skills, and written and verbal communication skills * CPG/Beverage experience from a Fortune 500 CPG corporation a plus * Experience with campus recruiting and/or leading team training and development is a plus Qualifications: Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it! Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation, and growth. Will you join us? We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work. Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
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