Lifecycle Marketing Lead
US-CO-Littleton
Attract-careers1
Req #: 98058
Type: Fulltime-Regular
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Overview: Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market. Responsibilities: Candidates must be willing to participate in at least one in-person interview. This role serves as the primary engine for customer retention and engagement through the strategic orchestration of lifecycle communications for Boost Mobile. You will solve the challenge of transforming high-level business goals into sophisticated, automated journeys across email, SMS, and push notifications. By bridging the gap between creative strategy and technical execution, this position ensures every customer touchpoint is data-driven, personalized, and optimized for maximum impact. What Success Looks Like (Objectives) * Serve as the primary lead for the intake, strategy, and technical execution of all promotional and lifecycle communications across email, SMS, and push notifications * Act as the subject matter expert on communication journeys by collaborating with business partners to define optimal channel mixes and audience segmentation strategies * Build and manage automated journeys and ad-hoc campaigns within enterprise CRM platforms, including the configuration of segment filters and complex liquid logic * Design and implement personalized customer journeys that drive long-term engagement and retention, moving beyond simple execution to create sophisticated data-driven touchpoints * Monitor and analyze campaign performance metrics to inform future strategies, ensuring messaging is optimized for high engagement and brand alignment * Integrate AI-driven personalization and predictive modeling to automate message timing and content selection for highly relevant customer experiences Qualifications: Core Skills and Competencies (What you'll bring) * Advanced hands-on proficiency with enterprise-level marketing automation tools, specifically Adobe Journey Optimizer (AJO), Braze, or Salesforce Marketing Cloud * Demonstrated ability to manage the full technical build of campaigns, from configuring complex "if/then" triggers to performing manual HTML and CSS adjustments for pixel-perfect delivery * Strong strategic business acumen with the capability to translate high-level objectives into tactical communication roadmaps and defend decisions to stakeholders * Critical experience in direct-to-consumer digital marketing within high-velocity, seasonal environments such as Telecom, FinTech, or subscription services * Proficiency in AI application for CRM, specifically using machine learning outputs to refine audience segmentation and enhance dynamic content delivery at scale * Superior communication skills used to lead stakeholder partnerships and ensure technical execution aligns perfectly with overarching marketing goals Minimum Requirements * Minimum Education: Bachelor's degree in Marketing, Communications, Business, or a related technical field * Minimum Experience: 3+ years of experience in direct-to-consumer digital marketing, specifically within CRM, Lifecycle, or Retention roles * Required Technical Skills: Must have experience with: * Enterprise CRM platforms (Adobe Journey Optimizer, Braze, or Salesforce Marketing Cloud) * Technical campaign configuration (Liquid logic, conditional formatting, and segment filters) * Basic front-end development (HTML/CSS) for email and mobile templates Visa sponsorship not available for this role
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