Journey Architect Marketing, Advisor

				Overview:

The Journey Architect defines and oversees the content and experiences needed at each stage of the customer journey, ensuring alignment with audience needs and organizational goals. This role leverages data and AI-driven insights to regularly review journey performance and recommend improvements that enhance engagement and measurable outcomes.

This position requires to being on Site three days a week.

Responsibilities:

* Develop and maintain standardized journey frameworks for the assigned stage, incorporating audience insights, behavioral data, and industry best practices to define conversion moments, messaging priorities, and content requirements.
* Translate audience insights and key vertical messages (from vertical SME) into stage specific journey flow, segmentation strategies and engagement tactics.
* Shape and recommend content strategies for the journey stage, including content themes, hero assets, and derivative content plans to maximize reach, relevance, and reuse.
* Identify and document friction points, drop-offs, or performance gaps within the journey, and recommend solutions through iterative testing (A/B, multivariate) and experimentation.
* Collaborate with vertical industry leads, Content Specialists, sales, and partner enablement teams to align journey strategies to audience needs and business priorities
* Orchestrate decisioning logic, next-best-action recommendations, and AI-enabled personalization across journey touchpoints.
* Support sales and partner enablement by integrating relevant resources, tools, and playbooks into the journey framework for each funnel stage.
* Coordinate journey activation programs across global and regional teams, ensuring milestones and deliverables meet quality, timing, and governance standards.
* Establish and maintain journey-level KPIs, dashboards, and reporting frameworks to monitor progress, identify optimization opportunities, and influence future content and program decisions.
* Serve as the subject matter expert on customer journey architecture, bringing forward innovation, performance insights, and AI-driven strategies to elevate the customer experience.
* Champion a "test-to-lead" culture, driving pilots, experimentation, and learning initiatives that continuously improve journey effectiveness, scalability, and content performance.
* Ensure consistent and aligned messaging across journey stages by collaborating with other Journey Architects, the orchestration lead, and content resources.
* Maintain documentation, frameworks, and governance practices to support consistent delivery across regions and programs

Qualifications:

Minimum Education:

*  Bachelor's degree in Marketing, Business, Psychology, Communications, or related field.

Minimum Work Experience (years):

* 8+ years in B2B -B2C marketing, audience strategy, journey design, or lifecycle engagement role.
* Proven ability to translate audience insights and segmentation into content strategy, messaging
* Architecture and full-funnel journey progression plans.
* Experience working cross-functionally with content, sales, product, and regional teams to deliver measurement marketing outcomes.
* Preferred familiarity with marketing automation, personalization, or orchestration tools is a plus.

Key Skills and Competencies:

* Deep understanding of customer journey strategy, frameworks, and lifecycle management. Proficiency in building scalable, stage-specific journey frameworks that map conversion paths, address friction points, and support measurable progression.
* Strong experience in audience segmentation, messaging mapping, and persona integration. Ability to interpret persona insights, buying group roles, and behavioral signals to inform audience targeting, journey design, and content strategy.
* Experience designing and implementing content strategies, including derivative content planning and asset reuse
* Expertise in orchestrating personalized journeys with advanced marketing technology (AI decisioning, orchestration tools, analytics)
* Ability to translate data and behavioral insights into clear, actionable stories that inform journey strategy and influence cross-functional teams
* Strong cross-functional collaboration skills to work across content, campaigns, sales, and analytics
* Program and project management skills with the ability to prioritize and deliver in a matrixed environment
* Excellent communication skills to influence and align stakeholders. Able to articulate complex journey strategies clearly, create structured documentation, and influence stakeholders across levels
* Strategic thinking with a focus on measurable outcomes and scalable processes
* Familiarity with experimentation, test design, and optimization practices
* Strong knowledge of digital channels and multi-touch engagement
* Comfortable using data dashboards, KPIs, and behavioral insights to monitor journey effectiveness and inform optimizations.
* Agile mindset with a proactive approach to change and experimentation
* Balances long-term journey planning with practical, scalable activation and governance practices. Comfortable making decisions and driving progress in dynamic, rapidly changing environments

Preferred Qualifications:

* Bachelor's or Master's degree in Marketing, Business Administration, Digital Strategy, Data Analytics, or a related field.
* 7+ years of experience in customer journey design, marketing operations, digital transformation, or customer experience (CX) strategy.
* Proven background in B2B -B2C or enterprise environments, preferably within technology or industrial sectors.
* Experience collaborating across Sales, Marketing, IT, and Customer Success teams to enhance end-to-end customer experiences.
* Strong understanding of customer journey mapping, lifecycle marketing, and omnichannel engagement.
			

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