Responsibilities:
The Internal Communications & Employment Brand Manager is responsible for developing and executing Internal Communication and Employment Brand strategies, in addition to supporting Enterprise Change Management initiatives.
Responsibilities
Internal Communications:
* Assist in the development and lead the execution of internal communication strategies that align with the company's objectives and enhance employee engagement.
* Manage & optimize current communication channels as well as identify new methods to effectively reach and engage all team members.
* Create compelling content for internal communications, including newsletters, emails, intranet posts, videos, and presentations.
Employment Branding & Marketing:
* Develop and implement initiatives to enhance team member engagement.
* Develop and implement initiatives to attract, engage, and retain top talent, aligning with our employment brand.
* Foster a positive workplace culture that emphasizes employee engagement, diversity, equity, and inclusion.
* Contribute to the development of strategies to maximize the effectiveness of Sazerac.com and employer branded social media platforms.
Change Management:
* Participate in and/or lead organizational change initiatives and support transitions.
* Provide change management support and coaching to various internal initiatives.
Communication Leadership:
* Provide leadership to a small team as well as collaboration, coaching, and support to indirect communication resources.
* Foster a culture of collaboration, innovation, and excellence across communication resources to enable the successful execution of communication and employment brand strategies.
Data Analytics & Reporting:
* Utilize data and analytics to track metrics, assess program effectiveness of, and make data-driven decisions to improve outcomes.
* Track key performance indicators (KPIs) and metrics to measure the effectiveness and efficiency of the team.
* Manage the budget for the function, including expenses related to communications, branding, software licenses, agency fees, and staff salaries.
Culture Development:
* Deploy, and manage company listening strategy, creating a consistent loop of team member feedback.
* Launch & manage the employee engagement survey, creating the strategic direction for pulse surveys, and expanding strategy to capture consistent real-time team member engagement data.
* Foster relationships with current team members to gather testimonials and success stories that reinforce our employment brand.
Qualifications:
* Bachelor's Degree; business, marketing, human resources, or communications-related degree preferred.
* Minimum 5 years of direct, relevant experience
* Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels of the organization.
* Excellent written communications skills, ideally internal and/or copywriting and editing experience; ability to provide writing portfolio.
* Must be reliable, self-directed, and demonstrate the ability to communicate with a wide range of audiences.
* Experience with developing/planning communications strategies, including social media and employee engagement strategies.
* Experienced in using Google Analytics and other analytical tools to develop and enhance social messaging, as well as Facebook Business Manager and LinkedIn Ad Manager
* Ability to manage multiple projects at one time.
* Proven track record of successfully managing and implementing change initiatives in complex organizational environments.
* Experience in project management and knowledge of change management tools and methodologies.
* Strong analytical skills, with the ability to assess complex situations, identify challenges, and develop practical solutions.
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