Insights Manager - Marketing
US-MO-St. Louis
Enterprise US
Req #: 512660
Type: Regular Full-Time
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Overview: As we continue to build our team in support of our vision to be the world's best and most trusted mobility company, the Marketing team is excited to announce the opening of an Insights Manager! The Insights Manager is responsible for the development, execution, and management of consumer research initiatives, providing insights which inform organizational strategies to reach target audiences, facilitate data-driven marketing, and position the company for sustained growth. The Insights Manager oversees the organization's online communities and provides leadership and guidance on all aspects of consumer research, insights, and data collection - deriving and delivering actionable insights which support organizational goals. Enterprise offers an excellent benefits package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential. Compensation decisions will be made based on factors that include, but are not limited to experience, education, location and skill level. This position is located at our Corporate Headquarters in Clayton, MO, with a hybrid schedule. Company Overview Enterprise Mobility is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers. Privately held by the Taylor family of St. Louis, Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.3 million vehicles and accounted for nearly $35 billion in revenue through a network of more than 10,000 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories. Responsibilities: * Manage all aspects of assigned research projects, including setting objectives, determining research design, resource management, partner evaluation, project budget management, and general project oversight * Develop and manage research studies tailored to specific business needs, ensuring high-quality data collection and analysis. This includes writing coherent, concise and unbiased research questionnaires and reports * Translate complex data and analysis into clear, actionable insights that tell the overall 'story' and its implications for the business * Provide oversight of Enterprise Mobility's online communities (customer, consumer, and employee), including survey content development, results analysis, and vendor management * Build and maintain strong relationships with colleagues and key stakeholders across the organization to understand their needs and provide insights support * Serve as the subject matter expert in research and insights, training colleagues on insights methodologies and tools as needed * Provide thought leadership in the area of audience insights, staying informed of trends and shifts in consumer behaviors to ensure that research remains relevant and impactful * Deliver insights grounded in robust research design, analysis, and business knowledge to guide marketing and business strategies and inform decision-making * Stay abreast of market trends, consumer behaviors, and macroeconomic shifts to inform strategic recommendations and insights, including oversight of Global trends executive updates and newsletters * Enhance the visibility, credibility, and value of the Global Insights team through the delivery of quality work, adherence to best practices, and maintaining rigorous internal processes * Supervise and develop Global Insights personnel, providing guidance on methodologies, project goals, and reporting while fostering professional growth * Assist with various team initiatives as needed, including brand measurement, creative and message testing, market sizing, and competitive analysis * Seek to improve job performance through self-assessment, skill development, training and goal setting * Maintain a regular and reliable level of attendance and punctuality * Perform miscellaneous job-related duties as assigned In addition to these job functions, candidates will also need to display proficiency in the following Competencies: * Building Relationships * Communication * Ethics and Values * Managing and Developing People * Planning and Organizing * Problem Solving * Results-Oriented Equal Opportunity Employer/Disability/Veterans Qualifications: Minimum: * Six (6+) years or more of market research/insights experience * Five (5+) years or more of marketing/advertising related experience * Bachelor's Degree * Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future Preferred: * Proven experience in leading and managing research programs from conception to completion * Experience in overseeing customer communities and managing external research partners * Master's Degree in Market Research, Social Sciences, Analytics, Statistics, or Mathematics * Experience with the Qualtrics platform
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