Overview:
As a lead qualification specialist, your role will focus on the delivery of an exemplary customer experience, involving timely telephone and/or email follow-up of prospects and customers who have expressed an interest in Waters solutions via their engagement with our digital presence and marketing campaigns, elevating the Waters brand. Your aim will be to generate high-quality opportunities for sales, through qualifying the interest and intent of marketing qualified leads (MQLs & CMQLs) to sales readiness or contact nurture status. Some campaigns may require self-paced learning and/or training prior to customer communication, with a focus on specific market segment campaign messaging and the current Waters product portfolio.
Responsibilities:
* Engage with new and existing customer contacts that have expressed an interest in Waters solutions, identify their needs and generate business opportunities through the conversion of MQLs to the state of sales readiness or to contacts for nurture.
* Meet quarterly with field sales teams to collaborate and share customer / market trend information as to better understand current sales climates, and create strategies toward success with opportunities/challenges faced
* Cover a range of product and solution offerings, aligned with current marketing campaign and product
portfolio messaging and focus.
* Complete the necessary information in our customer relationship management system (Salesforce) to allow for ongoing nurture of customer contacts in future marketing and business development activities, and/or seamless handover to account managers for opportunity development.
* Through high-quality customer and prospect interactions via phone calls, video conferencing, and email: identify, understand, document, and communicate market and competitive insights.
* Work to meet or exceed lead qualification key performance indicator targets as set by the Inbound Sales Managers, aligned with service-level agreements between sales, marketing, and demand generation.
Qualifications:
* BSc or higher in an analytical or life science-related discipline.
* Sales, tele- (inside) sales, business development, or marketing experience preferred
* Customer Relationship Management (CRM) Tool experience preferred
* Familiarity with the market of analytical instrumentation and/or Waters' primary customer market segments.
* Knowledge of chromatography, mass spectrometry, and related consumables and software is advantageous.
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