Hospice Market Manager
US-CO-Greenwood Village
Careers (External)
Req #: 18998
Type: Regular Full-Time
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Overview: Every day is an opportunity for our associates to deeply connect with people in a profound and personal way. Our associates are the core of our mission and we know that offering them genuine rewards and heart filling job satisfaction is the key to our success as a company. Here you'll find opportunities to grow your career at any level whether you have direct contact with resident or support someone who does, and be inspired personally. With over 60,000 associates, there's a place for you to make a difference in lives of the families we serve throughout our continuum of care. Responsibilities: Oversees and directs the sales efforts for our Colorado Springs and Denver hospice agencies. Each Market Manager will be responsible for managing, developing, monitoring of marketing plans and budgets. This position works closely with the Hospice Director (HD) and the AVP of Operations. * Successfully markets and positions hospice programming within assigned territory. Achieves and exceeds all admission goals internally and externally for the Area in which they are responsible. * Oversees the weekly sales and marketing plans as well as the use of each agency marketing dollars to assure optimal exposure and maximum efficiencies. Coordinates planning and use of marketing budget dollars to create shared efficiencies in media. * Recommends, determines and implements the proper account assignments and coverage, with Regional teams and the Hospice Director. * Assists in interviewing, hiring, training and coaching of all BHS Hospice Care Coordinators (HCC). * Oversees and/or completes the marketing plan and budgetary process for the area. Partners with the Hospice Care Coordinators and the agency team in the development and modification of short and long-range agency marketing plans and budgets by providing market information, data and feedback. * Monitors marketing and sales performance expectations. Assesses the skills and abilities for each Hospice Care Coordinator. Coaches, trains and motivates as appropriate to achieve success. Reviews and analyzes weekly and monthly sales and marketing reports to ensure accuracy of information and to make recommendations for necessary changes. * Supervises performance and relationships with high-level accounts in the market. Partners with applicable Brookdale Senior Living and BHS Leadership in the market in the execution of Brookdale sales and marketing programs and strategies to develop and create a health and wellness continuum. Leads and participates in team meetings within Region. This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor. Qualifications: Education and Experience Bachelor's Degree in Marketing or related field from a four year college or university is preferred. Two to ten years of experience in healthcare sales. Minimum of two years' experience in hospice care, home health care, or similar healthcare field. Minimum of two years in leading/managing multiple sales representatives. Certifications, Licenses, and Other Special Requirements Must possess and maintain a valid driver's license. Management/Decision Making Applies existing guidelines and procedures to make varied decisions within a department. Uses sound judgment and experience to solve moderately complex problems based on precedent, example, reasonableness or a combination of these. Knowledge and Skills Possesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Has working knowledge of a functional discipline. Knowledge of sales and marketing to include principles and methods for showing, promoting, and selling products or services to include marketing strategy and tactics, sales techniques, and sales control systems. Consultative selling skills highly preferred. Knowledge and understanding of the senior market and various senior living products. Workable knowledge of personal computers to include proficiency in Microsoft Office and Windows. Experience with Customer Relationship Management software. Ability to work well under stress, complete assignments accurately, work independently, and manage time effectively. Must exhibit a high degree of initiative and creativity, good judgment, and professional ethics. Excellent communication skills and the ability to motivate and develop staff within all product lines and positions. Must be a risk taker and be able to self-initiate and take charge of the multi-faceted strategies that are developed. Must possess strong management skills to work effectively as a team with operations partners and other functional areas. Physical Demands and Working Conditions Standing Walking Sitting Use hands and fingers to handle or feel Reach with hands and arms Talk or hear Ability to lift: up to 25 pounds Vision Requires interaction with co-workers, residents or vendors Requires Local Travel Brookdale is an equal opportunity employer and a drug-free workplace.
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