Head of Brand Marketing, Retail Wireless
US-CO-Littleton
Attract-careers1
Req #: 97699
Type: Fulltime-Regular
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Overview: Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market. Responsibilities: Candidates must be willing to participate in at least one in-person interview. We are looking for a visionary marketer to solve the challenge of launching a brand that simplifies the complex and earns the trust of a skeptical consumer base. You will bridge the gap between technical network specs and human-centric benefits, ensuring our "Brand Promise" is felt at every customer touchpoint. By building a new team from the ground up and securing C-suite advocacy, you will transform a nationwide launch into a market-disrupting success story. What Success Looks Like (Objectives): * Define a unique brand purpose grounded in consumer insights to bring our vision to life across all nationwide consumer touchpoints * Lead internal and external agencies to produce creative that breaks through traditional wireless tropes and drives high-funnel awareness and performance * You will oversee the messaging architecture for plan structures and customer onboarding to ensure the product experience matches the marketing promise * Orchestrate large-scale media budgets across TV, OTT, Digital, and OOH, hitting critical reach and frequency metrics to stay top-of-mind * Partner closely with Product and Engineering to translate 5G latency and spectrum technicalities into relatable consumer benefits * Leverage Generative AI tools to accelerate creative testing and consumer sentiment analysis, driving faster iteration and higher marketing ROI Qualifications: Core Skills and Competencies (What you'll bring): * Strategic Brand Architecture expertise with the ability to build a cohesive narrative that resonates with diverse consumer segments * Executive Influence and Advocacy skills required to navigate high-stakes C-suite environments and position brand initiatives as core business drivers * AI Literacy and Application mastery, specifically in utilizing emerging technologies to transform complex data into optimized marketing outcomes * Visionary Agency Leadership and the professional expertise to inspire creative excellence while maintaining rigorous operational and fiscal discipline * Cross-Functional Technical Translation skills to bridge the gap between sophisticated technical engineering and human-centric storytelling * Transformational Leadership and the ability to scale high-performing, innovative teams from the ground up Additional Qualifications: Successful candidates will typically have a background in launching or pivoting major consumer brands, preferably within the CPG or high-growth tech sectors. You have a track record of taking complex service offerings and distilling them into simple, "thumb-stopping" creative. We value experience in managing high-performing teams through the ambiguity of a "Day 1" launch environment and the ability to mentor emerging leaders as the department expands. Minimum Requirements: * Minimum Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred) * Minimum Experience: 10+ years of experience in brand marketing roles. * Required Technical Skills: Must have at least 10 years of experience with: * Full-funnel marketing strategy and execution * Large-scale media budget management * Directing creative agencies and production houses
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