Overview:
Zebra Technologies is seeking a highly motivated and detail-oriented Marketing Technology Product Owner to implement, manage, and oversee the roadmap for Zebra's Developer Portal and Corporate Website. This role is critical in driving the strategy, governance, and execution of these digital platforms to ensure seamless user experiences, alignment with business goals, and support for broader content strategy objectives. The ideal candidate will work closely with cross-functional teams, including regional stakeholders, technical teams, and marketing strategists, to ensure the platforms meet the needs of internal and external audiences while adhering to best practices and industry standards.
-This role is a hybrid position and requires a minimum of 3 days a week in our Colombia Site -
Responsibilities:
* Roadmap Development and Execution:
* Define and maintain the strategic roadmap for the Developer Portal and Corporate Website, aligning with business objectives and marketing strategies.
* Prioritize platform enhancements, features, and updates based on stakeholder input, user feedback, and data-driven insights.
* Governance and Oversight:
* Establish and enforce governance standards to ensure consistency, quality, and compliance across all content and platform functionalities.
* Serve as the primary point of contact for managing technical challenges, resolving issues, and maintaining workflows.
* Collaboration and Stakeholder Engagement:
* Partner with regional stakeholders to understand their needs and ensure the platforms address regional requirements effectively.
* Work closely with technical teams to access, resolve, and prevent technical challenges, ensuring smooth platform performance.
* Content Strategy Support:
* Contribute to the overall content strategy goals of the marketing team by ensuring the Developer Portal and Corporate Website effectively communicate key messages and provide value to users.
* Collaborate with content creators and strategists to optimize content for SEO, user experience, and engagement.
Qualifications:
Preferred Education:
* Bachelor's degree in Marketing, Communication, Technology, Media/Journalism or a related field Preferred Work Experience (years):
* 3-5 years of work experience in marketing or related field Key Skills and Competencies:
* Excellent interpersonal skills with a high degree of professionalism
* Excellent follow up skills
* Ability to work within matrix organization, with direct and in- direct management
* Tolerance for business ambiguity; the ability to thrive under quickly changing situations; adaptable, with ability to meet short turnaround times
* Must be able to anticipate project needs, discern work priorities and meet deadlines with general supervision
* Strong verbal and written communication skills
* Ability to prioritize work and manage multiple projects at one time
* Technically savvy and able to troubleshoot within content management systems and online web tools
* Embodies Zebra's corporate culture principles
Preferred Qualifications:
* Marketing automation tools (HubSpot, Marketo, Salesforce Marketing Cloud).
* Data visualization and reporting (Tableau, Power BI).
* Multilingual website management.
* Strong project management (Agile/Scrum).
* Creativity and analytical thinking balance.
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