Field Marketing, Senior
US-IL-Lincolnshire
Zebra Technologies
Req #: 111239
Type: Employee|Employee|Regular Full-time
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Overview: The primary purpose of the Field Marketing, Senior - Channel Emerging Verticals is to serve as the bridge between vertical marketing teams and the channel partner ecosystem - activating vertical campaigns through VARs, resellers, and distributors, managing MDF end-to-end, and driving measurable sell-through and pipeline results. The role will activate, execute, and develop partner demand programs while maintaining strong channel and field relations. This role drives visibility to, and adoption of, integrated messaging through the partner channel, promotes new product launches through partner-facing enablement, and adapts corporate programs into channel-ready tools and campaigns that accelerate partner growth. This role requires hybrid work (3 days/week in office) in the Lincolnshire, IL location. Responsibilities: * Manage MDF programs end-to-end - from partner proposal and campaign co-creation through execution, proof of performance, and ROI reporting to leadership and partners * Serve as the voice of the channel to internal vertical and product marketing teams - translating partner field insights, activation gaps, and market feedback into campaign adjustments and program recommendations * Assist in the development of Local GTM Strategy along with territory sales leadership, including reputation, demand creation (including events & ABMs), plus sales / channel enablement * Work on content and campaign selection and localization to align with top sales priorities in territory * Contribute to Regional Solutions Marketing strategy to ensure local view is correctly represented in broader marketing efforts * Partner with multiple marketing functions, sales, business intelligence, strategy, and services to support the achievement of the local sales target * Be the marketing support for key, strategic, named and territory accounts across multiple routes to market - direct, partner, distribution, etc. * Build & nurture a customer reference pipeline in region * Support in-country NPI and PR activities, in partnership with global * Create comprehensive local GTM marketing plans * Influence marketing driven territory pipeline and revenue and provide recommendations * Ensure successful seller adoption of enablement materials and local customer reference pipeline Qualifications: Required Qualifications: * Bachelor's degree in business discipline * 5+ years' experience in Marketing, including at least 2 years in channel marketing, partner marketing, or field marketing in a B2B technology environment working with VARs, resellers, or distributors * Equivalency: Candidates with 3+ years of experience will be considered if they have solid channel or partner marketing experience with demonstrated MDF management and partner co-marketing campaign execution Preferred Qualifications: * Channel partner marketing experience including MDF/co-op program management, partner co-marketing campaign development, and partner enablement in a B2B technology environment * Ability to think and act strategically and deliver operational planning alongside Sales leadership to balance the longer game with short term sales priorities * Organizational and communication skills * Virtual team working and influencing skills * Ability to technically understand how products fit in to create and deliver a solution * Inquiry management & lead routing systems - CRM, PRM * Basic understanding of portfolio for effective local execution * Event management * Budget and project management * Execution of demand Programs * B2B Sales & Channel Experience Desired Travel Requirements: Up to 25% Come join the herd! Zebra is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability, protected veteran status, or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com. Know Your Rights: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf Conozca sus Derechos: https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure. To all recruitment agencies: Zebra does not accept agency resumes. Please do not forward resumes to Zebra employees or any other team members. Zebra is not responsible for any fees related to unsolicited resumes and direct engagement with Zebra employees.
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