Experienced B2B Marketing Analyst

				Overview:

Medpace is a full-service clinical contract research organization (CRO). We provide Phase I-IV clinical development services to the biotechnology, pharmaceutical and medical device industries. Our mission is to accelerate the global development of safe and effective medical therapeutics through its scientific and disciplined approach. We leverage local regulatory and therapeutic expertise across all major areas including oncology, cardiology, metabolic disease, endocrinology, central nervous system, anti-viral and anti-infective. Headquartered in Cincinnati, Ohio, employing more than 5,000 people across 40+ countries.

Responsibilities:

*  Proactively monitor and analyze the market, customer and competitor landscape to identify emerging trends and competitive differentiators;

*  Leverage industry data and customer insights to identify and drive sales and marketing leads, activities and tactics;

*  Work collaboratively with internal and external subject matter experts to identify key therapeutic, disease, regional/global trends and target segments;

*  Perform ongoing oversight and reporting of biopharma drug pipeline, financial and customer engagement data to identify and qualify high potential customers and market opportunities;

*  Design and develop visualizations, dashboards, reports and metrics to efficiently measure achievement against key performance indicators; and

*  Review, summarize and report key sales performance data providing analyses and recommendations to management based on findings.

Qualifications:

*  Bachelor's degree in Business Administration, Marketing or Data Analytics required;

*  Minimum 2 years of full-time experience in marketing analytics, research, business intelligence or related field; B2B market preferred;

*  Strong analytical and data visualization skills with the ability to analyze large data sets and translate findings into recommendations and insights;

*  Advanced experience with data visualization tools, including Microsoft Excel, Power BI or similar;

*  Basic knowledge of customer relationship management (CRM) and marketing automation platforms and applications a plus;

*  Independent and proactive work ethic and planning ability;

*  Excellent organizational, multitasking, communication and problem-solving skills; and

*  Proficiency in MS Office required.
			

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