Existing Customer Marketing Specialist II
US-CO-Englewood
Attract-careers1
Req #: 94968
Type: Fulltime-Regular
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Overview: Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication. Responsibilities: The Sling Customer Retention Marketing Specialist II role works within the Pay TV Marketing department, under the Customer Retention Sling Marketing Team. The focus of this role will be on supporting execution of life-cycle marketing communications for ad-hoc and automated customer retention campaigns. This individual is data-driven, technical, creative and will collaborate with the Retention Team, along with Brand, Programming, Product, and Analytics to drive successful campaigns for the Sling brand.Key Responsibilities: * Responsible for the review, planning, development and execution of marketing campaigns that help manage churn rates across Sling's subscriber base * Maintain a content calendar of life-cycle marketing efforts around live TV events with the ability to adapt to the ongoing business changes and market needs * Work closely with Product and CX team members to prioritize key initiatives that warrant proactive customer communication * Execute life-cycle ad-hoc and automated marketing communications via multiple marketing channels (email, in-app message, push, web flows, and on air) for retention purposes * Build target audiences in the CRM platform to target communication sends * Work cross functionally with internal departments such as acquisition, product and operational teams to implement communication strategies * Create relationships with external partners such as programmers, product partners and more to promote shared priorities * Partner with analytics team members to identify new initiatives to reduce churn such as new angles of product or content engagement, unique offers or new services * Analyze market changes and competitor insights to identify new opportunities * A/B test, develop automation calendars and assess campaign effectiveness to make recommendations for upcoming campaigns Qualifications: Education & Experience: * Bachelor's Degree in marketing, communications or related field * 3+ years of relevant Project Management and Marketing experience, including developing marketing communications, managing new projects to reduce churn, implementing creative marketing strategies, developing, scheduling and launching direct marketing tactics, managing lifecycle campaigns Skills and Qualifications: * A self-starter with problem-solving abilities and the capacity to provide new ideas and develop work independently with little guidance from management * Strong project management and organizational skills including the ability to multitask, be detail-oriented, prioritize, and more efficiently through many tight deadlines at once * Ability to learn quickly, multitask, work under pressure, and prioritize projects effectively to meet key program deadlines consistently in a rapidly changing environment with a sense of urgency * Highly motivated and skilled in leveraging data to create and execute high-performance marketing campaigns that consistently meet and exceed key business objectives * Strong relationship skills in order to work cross functionally and leverage different departments to meet tight deadlines and overcome obstacles * Excellent written and verbal communication skills with the ability to craft and edit copy for various communication pieces * Highly proficient in Microsoft and/or Google office applications * Experience with marketing automation and CRM platforms such as RPI, MoEngage, Responsys or Salesforce is a plus Visa sponsorship not available for this role Candidates must be willing to participate in at least one in-person interview.
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