Overview:
Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.
Responsibilities:
Candidates must be willing to participate in at least one in-person interview.
This role addresses the challenge of maximizing customer lifetime value within a complex digital ecosystem by transforming the "My Account" experience into a primary revenue driver. The specialist solves the problem of static customer journeys by implementing data-driven, personalized monetization strategies that bridge the gap between technical operations and strategic business goals. By orchestrating cross-functional efforts across product and design teams, this individual ensures that every digital interaction actively contributes to increased ARPU and device upgrade rates.
What Success Looks Like
* Actionable monetization initiatives that directly increase digital sales and maximize ARPU across app and web platforms
* Targeted customer segments that deliver personalized, high-conversion offers to logged-in users
* Optimized user experiences achieved through seamless partnership with Ecommerce Operations and AEM authors to translate metrics into content enhancements
* Data-driven recommendations for sustainable growth derived from rigorous tracking of monetization KPIs and performance analytics
* Improved feature adoption and customer loyalty resulting from strategic enhancements to the My Account customer journey
* Advanced AI application to automate segment identification and predict customer response patterns for promotional campaigns
Qualifications:
Core Skills and Competencies
* Critical experience leading growth initiatives within digital sales, e-commerce operations, or CRM environments
* Proficiency in data interpretation and business intelligence using tools such as Adobe Analytics, Tableau, and Google applications
* Collaborative expertise to advocate for monetization needs and influence outcomes across Product, Design, and Pricing teams
* AI Literacy and the ability to leverage generative AI tools to streamline content ideation and strategic planning
* Results-oriented adaptability to thrive and maintain momentum within a fast-paced, evolving digital landscape
* Professional communication skills required to present complex monetization tactics to diverse cross-functional stakeholders
Additional Qualifications
* Master of Business Administration (MBA)
* Previous experience or deep familiarity with the Telecommunications or Wireless industry
Minimum Requirements
* Minimum Education: Bachelor's Degree in Business Administration, Marketing, or a related field
* Minimum Experience: 3 years of experience in digital sales, e-commerce operations, or CRM
* Required Technical Skills:
* Adobe Experience Manager (AEM)
* Adobe Target
* Adobe Analytics or Google Analytics
Visa sponsorship not available for this role
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