Director of Marketing
US-WV-Wheeling
careers
Req #: 21726
Type: Full-Time
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Overview: Location: Hybrid, Wheeling, WV or Canonsburg, PA Job Type: Full Time / Permanent, Full Time / Contract, Full Time / Contract to Hire Work Authorization: No C2C or Sponsorship The A.C. Coy company has an immediate opening for a Director of Marketing. Ideal candidates will have a minimum of 5 years of management experience in a marketing role, experience with project management, and proven success with multiple marketing campaigns including direct mail, web and social media channels. Responsibilities: * Oversee the strategic marking efforts for the company to support an existing customer base as well as develop methods to expand via new products and innovative messaging * Oversee a team of marketing professionals * Collaborate with engineering during periods of development * Support product launch activities * Manage channels including sales presentations, literature updates, promotional events, etc. * Conduct research to review and identify gaps in the market as new business opportunities * Present business strategies to senior executive leadership for investment decision making * Conduct target market analysis and provide competitive analysis summary, battle cards and sales strategies to Channel Partners and sales teams * Work with managers to address issues with budgets, contracts, and marketing plans * Create marketing plans for new products and services * Identify relevant marketing trends Qualifications: Education Required: * Bachelors degree in marketing or related field Experience Required * 5 or more years of management experience in business-to-business markets * Experience with project management, grave to cradle of marketing strategy * Strong understanding of Channel / Partner programs and developing growth-oriented direct marketing strategies * Experience creating new business plans and presenting marketing & product strategies to executive audience
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